By Mark Eting Bullseye Strategy Special Correspondent So…none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super Bowl ads, which is what most of us consider the real ...
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to ...
By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has ...
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see ...
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...
By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here ...
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange. ...
By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s ...
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