Hit enter to search or ESC to close

Category: digital advertising

Woman at home working on a laptop using Microsoft Bing search engine.

The Microsoft Bing Search Engine and ChatGPT-4

Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how does it work? What are the benefits of ...
Company leadership explaining the power of Microsoft ChatGPT bing

The Power of Microsoft ChatGPT Bing

A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the new Bing ChatGPT integration to explode onto the search engine and Microsoft’s web ...
Business manager on the laptop working on Microsoft Bing Ads.

The Power of Microsoft Bing Ads: How to Enhance Your Advertising Strategy

Do Google Ads reign supreme in your advertising strategy? If so, that’s not too surprising. Google leads the global search market with an average share of nearly 85%, or almost nine out of every ten internet searches.1 But what about that other 15% of the global search market? The majority of it — 8.85%, to ...
Digital marketing, advertising and business people in a meeting planning a strategy for automated ad creation.

How to Use AI Advertising for Paid Search and Social Media

The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives.  ...
newfronts

Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a ...
March Madness for Digital Marketing

The Final Four in New Digital Technologies | Bullseye Strategy

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve ...
Sharpen your marketing in 2019

5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see ...
influencer marketing myths

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...