The Final Four in New Digital Technologies | Bullseye Strategy

Posted by & filed under connected TV, digital advertising, digital marketing, geotargeting, Google, media, mobile advertising, mobile marketing, programmatic, social advertising.

March Madness for Digital Marketing

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve… Read more »

Bullseye Buzz: A/B Testing, Spotify Sales Lift & Hulu’s New Pause Ads

Posted by & filed under Digital Marketing News Roundup, Hulu, lead generation, mobile marketing, omnichannel, Spotify.

higher conversions on lead gen campaigns that A/B testing

By Mark Eting Bullseye Strategy Special Correspondent You know what’s really satisfying? Ice cream, Hulu, and additional evidence that a strategy you really believe in, A/B testing, works wonderfully. It was a sweet week for digital marketers, and these headlines, in particular, were a treat to read. A/B Testing Shows 10% Lift on Lead Gen… Read more »

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, LinkedIn, mobile marketing, Social Media.

The past, present and future of digital marketing

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking… Read more »

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

Posted by & filed under Bullseye Strategy, dgital marketing, Digital Marketing News Roundup, geotargeting, Google, mobile, mobile advertising, mobile marketing, search engine optimization, SEO, social media trends, Twitter.

marketing curveballs

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »

Bullseye Buzz: Digital Marketing Predictions for 2019

Posted by & filed under Ad targeting, brand awareness, Bullseye Strategy, content marketing, dgital marketing, Digital Marketing News Roundup, digital marketing trends, display advertising, ecommerce, Google, influencers, mobile, mobile marketing, mobile website, search engine.

2019 digital marketing predictions

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here… Read more »

The Always On Customer – Digital Trends 2014

Posted by & filed under B2B marketing, digital marketing, digital trends, hotel marketing, integrated marketing, interactive marketing, mobile marketing, multichannel marketing, omnichannel, software marketing.

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because… Read more »

Put Your Money Where Your Mobile Is

Posted by & filed under digital marketing, mobile, mobile advertising, mobile marketing, mobile website, QR codes, social platforms.

As busy consumers, we spend a large amount of time daily on our mobile devices, smart phones, and tablets. We no longer have to step foot into our bank, mall, or grocery store thanks to these digital advances. With apps such as Chase mobile check deposit, Amazon mobile, and Peapod mobile we are able to… Read more »