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Category: multichannel marketing

Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new ...

5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see ...

The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because ...