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Category: geotargeting

Geofencing marketing helps you target consumers within a specific radius from your location.

Use Geofencing Marketing in Your Brick-and-Mortar Strategy

If you own a brick-and-mortar business, you know firsthand that it’s been increasingly challenging to direct foot traffic to any physical location, let alone a small company. If only you could open a virtual perimeter around your physical location that entices potential customers to your store, then your marketing strategy would take off. Well, what ...
March Madness for Digital Marketing

The Final Four in New Digital Technologies | Bullseye Strategy

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve ...
marketing curveballs

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...