When it comes to full-funnel marketing, the multiple stages of the consumer journey can be simplified into three tiers: the top, middle, and bottom of the funnel. While all play an integral role in encouraging a conversion, the bottom-of-the-funnel marketing — better known as BOFU marketing — will accumulate leads and accelerate the timeline to ...
The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives. ...
Consumers have innumerable opportunities to enter your conversion funnel, from social media network advertisements to articles on prominent websites. However, once you have captured their attention, the challenge is to guide them through the funnel to its conclusion. The solution lies in effective middle-of-the-funnel marketing, also called MOFU marketing. MOFU marketing targets individuals in the ...
The phrase ‘the early bird gets the worm’ was first created centuries ago, but it still holds true today – especially concerning TOFU marketing. Short for top-of-the-funnel marketing, TOFU content leverages the most comprehensive and most populous part of the marketing funnel to drive early-stage traffic. But why is earlier better for marketing campaigns? From ...
If you're not as familiar with Infulencer Marketing as you should be. Our President Maria Harrison has the details on why it needs to be a big part of your marketing plan.
With nearly 3 billion monthly active users, Facebook has become a primary pillar in eCommerce advertising.1 Facebook is the world’s most populous social network with the highest potential ad reach. Facebook ads for eCommerce have the potential to reach a whopping 2.08 billion people around the globe and 62.6% of Americans aged 13 and up.2 ...
The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative ...
Most B2B SaaS companies are not surprised to learn that nearly 90% of B2B buyers will gather information about a potential purchase through the internet.1 Yet, many B2B SaaS companies are shocked to realize the pivotal role search engines will play in the purchase process. The average B2B buyer will conduct at least a dozen ...
When it comes to eCommerce, the value of search engine results pages (SERPs) cannot be overstated. Nearly half of all eCommerce traffic stems from organic search results1, and approximately a quarter of eCommerce orders are directly linked to organic search traffic.2 If you operate an eCommerce store, now is the time to take advantage of ...
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