SEO is powerful

7 Reasons Why SEO is Something We Should be Thankful For

November 7, 2018

By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny… Read more »

digital marketing news

Bullseye Buzz: Social Media Headlines

November 7, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with… Read more »

digital marketing news

Bullseye Buzz: Taking a Date to the Polls and Other Breaking Digital Marketing News

November 2, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make… Read more »

personalized marketing

Personalized Marketing Doesn’t Have to be “Creepy”

October 24, 2018

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers… Read more »

Maria Harrison Named Among Top Women in Business by TCI South Florida

April 27, 2018

  Maria Harrison, the President & Founder of Bullseye Strategy, has been named among the 50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor… Read more »

12/19/17 – Travel Marketing in a Galaxy Not So Far, Far Away…

December 19, 2017

Bullseye Strategy President, Maria Harrison, recently wrote a Star Wars-themed trilogy opinion piece about travel marketing for tnooz. Keep reading for a quick recap of each episode! Episode I brings us along the consumer journey in the luxury travel industry, comparing it to the journey of Luke Skywalker in the original Star Wars trilogy. Maria… Read more »

12/15/17 – SEO and Web Hosting: 7 Questions You Need Answered

December 15, 2017

“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which… Read more »

3/3/17 – Weekly Digital Marketing News Roundup

March 3, 2017

Facebook opens mid-roll ads to more Live broadcasters, starts non-live test   Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played after a video has been live for 4 minutes, and then must wait another… Read more »

hot news

9/5/16 – Weekly Digital Marketing News Roundup

September 7, 2016

Is a big Google search update happening? Chatter thinks so.   Search Engine Land and other blogs are reporting that there’s been a Google algorithm update that’s impacting the core ranking algorithm and local pack. Chatter from SEOs indicate that it’s a Penguin algorithm update, which is focused on filtering out spammy websites. Algorithm updates… Read more »

digital world

8/22/16 – Weekly Digital Marketing News Roundup

August 24, 2016

Twitter fights abuse by making it easier to hide abuse   Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to all users.   Learn more   With ‘The Voice… Read more »