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Woman at home working on a laptop using Microsoft Bing search engine.

The Microsoft Bing Search Engine and ChatGPT-4

Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how does it work? What are the benefits of ...
Company leadership explaining the power of Microsoft ChatGPT bing

The Power of Microsoft ChatGPT Bing

A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the new Bing ChatGPT integration to explode onto the search engine and Microsoft’s web ...
Business manager on the laptop working on Microsoft Bing Ads.

The Power of Microsoft Bing Ads: How to Enhance Your Advertising Strategy

Do Google Ads reign supreme in your advertising strategy? If so, that’s not too surprising. Google leads the global search market with an average share of nearly 85%, or almost nine out of every ten internet searches.1 But what about that other 15% of the global search market? The majority of it — 8.85%, to ...
Tablet showcasing the different stages of the marketing funnel.

TOFU, MOFU, and BOFU: Understanding the Different Stages of the Marketing Funnel

The marketing funnel is a well-established framework that breaks down a potential customer’s journey from awareness to purchase. Understanding the different stages of the funnel is crucial for developing a targeted and effective marketing strategy. The three stages of the marketing funnel are Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom ...
Women working on a laptop using AI content writing tools

AI Content Writing: Revolutionizing the Way We Create Content

Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology ...
Search engine optimization AI results display on the tablet

AI SEO to Maximize Your Marketing Efforts

Remember when ‘search engine optimization’ meant searching, downloading, and correlating data from hundreds of sources across the internet, all by hand? While today’s marketers continue to comb through extensive data, the more mundane aspects of optimization have been significantly simplified through artificial intelligence for SEO, better known as AI SEO.  AI SEO refers to using ...
Digital marketing, advertising and business people in a meeting planning a strategy for automated ad creation.

How to Use AI Advertising for Paid Search and Social Media

The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives.  ...
Effective MOFU marketing shown on a funnel hitting a bullseye.

Effective MOFU Marketing Through Personalized Messaging

Consumers have innumerable opportunities to enter your conversion funnel, from social media network advertisements to articles on prominent websites. However, once you have captured their attention, the challenge is to guide them through the funnel to its conclusion. The solution lies in effective middle-of-the-funnel marketing, also called MOFU marketing. MOFU marketing targets individuals in the ...

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