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small business impacted by fake reviews

Bullseye Buzz: Forget #FakeNews…How About Fake Reviews?

December 13, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s… Read more »

2018 Black Friday Losers

Bullseye Buzz: LinkedIn Privacy, Facebook Gets QVCish & Black Friday Loser List

December 5, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week is brought to you by the letter “L”: for LinkedIn, Live selling on Facebook…and, how shall we put this? Losers. LinkedIn Changes Privacy Settings for User Emails Just in time for the holidays: the gift of privacy for LinkedIn… Read more »

dressember team

Dressember: Why We’re Wearing Dresses Every Day This Month

December 4, 2018

By Maria Harrison, President, Bullseye Strategy A-lines, sheaths and maxi dresses…oh my! And more importantly, why? If you’re riding the elevator at our headquarters at 110 East Broward Boulevard this month and feel like you’ve stepped into an episode of Mad Men with all the skirt-clad women, let me explain what’s going on. The Bullseye… Read more »

SEO is powerful

7 Reasons Why SEO is Something We Should be Thankful For

November 7, 2018

By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny… Read more »

digital marketing news

Bullseye Buzz: Social Media Headlines

November 7, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? The theme of the week is #socialmedia #socialmedia #socialmedia. We’re giving thumbs up and heart-eye emojis to these three big developments impacting Pinterest, Instagram and LinkedIn. Pinterest Promoted Carousels Are Now A Thing. Pinterest has debuted Promoted Carousel advertising, partnering with… Read more »

digital marketing news

Bullseye Buzz: Taking a Date to the Polls and Other Breaking Digital Marketing News

November 2, 2018

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about this week? At Bullseye Strategy, the following three stories have overtaken our water cooler talk. Giddy About Google’s New Click-to-Message Ads Particularly for our clients with a brick-and-mortar presence, we’re excited about a new development from Google Ads that will make… Read more »

personalized marketing

Personalized Marketing Doesn’t Have to be “Creepy”

October 24, 2018

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers… Read more »

Maria Harrison Named Among Top Women in Business by TCI South Florida

April 27, 2018

  Maria Harrison, the President & Founder of Bullseye Strategy, has been named among the 50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor… Read more »

12/19/17 – Travel Marketing in a Galaxy Not So Far, Far Away…

December 19, 2017

Bullseye Strategy President, Maria Harrison, recently wrote a Star Wars-themed trilogy opinion piece about travel marketing for tnooz. Keep reading for a quick recap of each episode! Episode I brings us along the consumer journey in the luxury travel industry, comparing it to the journey of Luke Skywalker in the original Star Wars trilogy. Maria… Read more »

12/15/17 – SEO and Web Hosting: 7 Questions You Need Answered

December 15, 2017

“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which… Read more »