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OTT and CTV, while similar, are not the same and should be treated differently.

OTT vs. CTV: What Is the Difference and How Are They Being Redefined?

The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference ...
A blog is much more than stellar writing. Bullseye Strategy will help you build a content strategy that will help your blog succeed.

Blog Management is Much More Than Great Writing

Once, managing a blog site was simply a popular pastime and not a crucial element of content marketing. However, over the last six years, the number of bloggers in the United States has increased by 10 million — and you can guarantee that a vast majority of those are corporations and small businesses. Today, one-third ...

The Only Guide You Need for Facebook Advertising

Bullseye Blog | October 2021 Over the past decade, Facebook has evolved from a simple social sharing network to the leading global platform for connectivity, communication, and of course, consumers. At any given moment, there are more than 200 million small businesses worldwide using Facebook ads to reach customers. As a result, Facebook advertising is ...
An effective B2B strategy can help you understand your customer and increase sales.

Increase Your Sales with a Proven B2B Brand Strategy

Bullseye | September 2021 Take a look at the critical elements of a B2B brand strategy and how they factor into your sales. If you operate a B2B business and are still under the impression that brand identity is a strategy reserved only for B2C companies, you might be in for a surprise. With more ...

Search Wars: Bing Ads vs. Google Ads. Is Bing Really Worth It?

There are two primary outlets for Search Engine Advertising: Google Ads and Microsoft Advertising. Before you determine which is best suited for your marketing needs and investment, it’s necessary to review the pros, the cons, and the differences between them. Google has almost 89% of the search engine marketplace, while Microsoft Search Network (Microsoft Bing, ...

Using Connected TV Advertising to Build Your Brand

Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising ...

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