Blog

Bullseye Buzz: Facebook Dives, LinkedIn Soars, Google Combines

July 2, 2020

By Mark Eting Bullseye Strategy Special Correspondent It’s been an excessively active week in digital marketing, friends. So rather than the usual salutations reserved for our Bullseye Buzz opening pitch, let’s dispense with the frivolities and dive right in.  Brands Backing Out of Facebook Over #StopHateForProfit It’s been a rough few days for Zuck and… Read more »

Bullseye Buzz: Google Keen on Pinterest, Instagram Eyes Consumers

June 24, 2020

By Mark Eting Bullseye Strategy Special Correspondent It’s officially Summer now. And while the dog-days are upon us, here at the Bullseye Buzz we’ve had to keep our cat-like digital marketing reflexes as sharpened as our claws. There is big news this week, so let’s dive right in. Google Continues to Stick It to Pinterest … Read more »

Bullseye Buzz: Google Heats Up Video Ads, Chills Targeting Options

June 16, 2020

By Mark Eting Bullseye Strategy Special Correspondent Summer officially begins on Saturday. And like an ice cream cone on a hot summer day, this edition of the Bullzeye Buzz is so hot it’s melting. So grab a whole handful of napkins and read it fast, or you’ll be sorry you added all those sprinkles. Google… Read more »

Bullseye Buzz: Facebook Emails, LinkedIn Remarketing, GMB Flexibility

June 10, 2020

By Mark Eting Bullseye Strategy Special Correspondent There may still be a worldwide shortage of hand sanitizer and toilet paper, but there’s no shortage of digital marketing news recently. And we have rolls and rolls of it to cover in this week’s edition of the Bullseye Buzz Blog. So spare a square, and let’s get… Read more »

Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads

June 3, 2020

By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because… Read more »

Bullseye Buzz: YouTube TV Ads, Facebook Shops, & NYT Cookies

May 28, 2020

A short week won’t stop the Bullseye Buzz. Read to find out about YouTube targeting, the NYT calling it quits on cookies, a new marketplace “Shops” & more!

Bullseye Buzz: More Google Update Review and Facebook Adds Some Fun

May 21, 2020

This week in the Bullseye Buzz we have more news about the May 2020 Google update, new Facebook avatars, and what is going on with Giphy. Check it out!

Bullseye Buzz: Content Oversight, Giant Updates, Rising Losses

May 15, 2020

A giant Google Update, Facebook’s Oversight Board, & Pinterest looking at Q1, it’s been a week for marketing. Find out more in this week’s Bullseye Buzz!

COVID-19 Impacts Digital Ad Spend, Revenue, Social Media Publishing

May 6, 2020

May is finally here! This Bullseye Buzz we review new data from the last two months that shows just how the COVID pandemic is affecting digital marketing.

Bullseye Buzz: Facebook Subtraction, Google Addition, Messenger Multiplication

May 1, 2020

By Mark Eting Bullseye Strategy Special Correspondent It’s been a math-filled week in digital marketing as companies make multiple changes to the way they do business affecting the sum of things available to digital marketers. Thankfully, the news looks positive.  Facebook Does an About-Face Less than a year ago, Facebook made campaign budget optimization mandatory, … Read more »