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Search Wars: Bing Ads vs. Google Ads. Is Bing Really Worth It?

There are two primary outlets for Search Engine Advertising: Google Ads and Microsoft Advertising. Before you determine which is best suited for your marketing needs and investment, it’s necessary to review the pros, the cons, and the differences between them. Google has almost 89% of the search engine marketplace, while Microsoft Search Network (Microsoft Bing, ...

Using Connected TV Advertising to Build Your Brand

Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising ...

13 Strategies to Increase Social Media Engagement in 2021

As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations ...

How to Create an Inbound Marketing Funnel That Actually Converts

For as long as there’s been marketing, there’s been a marketing funnel. A visual representation of the customer journey, a marketing funnel maps each stage of the sales process, from lead to prospect, to buyer. However, as traditional marketing has evolved into digital marketing and customer behavior has become increasingly reliant on digital channels, traditional ...
Franchise marketing illustrated by blocks

5 Things You Don’t Want to Forget When Franchise Marketing

Franchise brands require a simple recipe to succeed: dedicated employees, effective management, and a top-notch franchise marketing strategy. While a solid internal team keeps individual franchisee locations afloat, advertising and marketing efforts are responsible for drawing interest for the brand as a whole. Across search consoles and social media platforms, franchise advertising is vital to ...

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