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Tag: google adwords

Google Performance Summit 2016

Google Performance Summit Summary 2016

Biggest Google Paid Search Changes in 10 Years!   The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013. And ...
The Do's and Don'ts of search engine marketing copy

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...