Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

Posted by & filed under B2B marketing, content marketing, customers, Google, reputation management, search engines, SEO.

lawyer marketing tips

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »

Bullseye Buzz: Digital Marketing Predictions for 2019

Posted by & filed under Ad targeting, brand awareness, Bullseye Strategy, content marketing, dgital marketing, Digital Marketing News Roundup, digital marketing trends, display advertising, ecommerce, Google, influencers, mobile, mobile marketing, mobile website, search engine.

2019 digital marketing predictions

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here… Read more »

5 Myths about Influencer Marketing

Posted by & filed under blog, Bullseye Strategy, content marketing, dgital marketing, digital advertising, digital marketing trends, influencers, Instagram, Social Media.

influencer marketing myths

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers… Read more »

How To Stand Out From The Crowd And Challenge The Champion

Posted by & filed under back9network, Bullseye Strategy, content marketing, customers, foxsports, integrated marketing, loyalty, media, miami dolphins.

I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs…. Read more »

Facebook for B2B Marketers

Posted by & filed under B2B, B2B marketing, B2B social media, business to business, business to business marketing, content marketing, Facebook, Social Media, though leadership marketing.

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook… Read more »