Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

Posted by & filed under demographics, digital marketing, Digital Marketing News Roundup, Facebook, Instagram, Social Media, Social Media Marketing.

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

Bullseye Buzz: Love for LinkedIn, Instagram’s Brand Lift & Tinder for Your Fridge

Posted by & filed under brand awareness, Digital Marketing News Roundup, Instagram, LinkedIn, Social Media.

digital marketing news valentines day

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which… Read more »

5 New Year’s Resolutions for Digital Marketers

Posted by & filed under customers, demographics, dgital marketing, digital advertising, digital marketing, digital trends, display advertising, ecommerce, influencers, Instagram, multichannel marketing, search engine optimization, SEO, social advertising, Social Media.

Sharpen your marketing in 2019

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see… Read more »

5 Myths about Influencer Marketing

Posted by & filed under blog, Bullseye Strategy, content marketing, dgital marketing, digital advertising, digital marketing trends, influencers, Instagram, Social Media.

influencer marketing myths

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers… Read more »

Facebook Launches its Open Graph Application Integration

Posted by & filed under Activity Log, Facebook, Facebook Blog, Facebook F8 Integration, Hulu, Instagram, Living Social, Newsfeed, Open Graph applications, Pinterest, Social Graph, Spotify, Ticker, Timeline.

Your Personal Activity Log! Keeping track of what you’re doing… just got easier! Back in September 2011, Facebook announced a number of F8 integrations (Ticker, Timeline, Subscribe button, etc.) that would roll-out over the course of the upcoming months. Among these advancements, was the ability to add open graph applications, which would allow users to… Read more »