Keyword mapping is the art of finding valuable search queries & matching them to relevant pages on a site. Learn how to use this strategy effectively here!
Do you own a local business? It's vital that you show up for local search results. Learn how to reach potential clients in your area with 3 local SEO tips.
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because ...
By Daniel Lassman, Senior Director of Search & Analytics, Bullseye Strategy It’s that time of year when we give thanks to our friends and family, our health and our prosperity–and it’s also that time of year when we start planning for a more prosperous business in 2019. The temptation is to run for the next bright, shiny ...
“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which ...
Google to crawl. So, when the redesign conversation comes up at your office, be sure to have a category for SEO web design and an SEO expert at the table. SEO, or search engine optimization, isn’t just a means of tailoring your written content to include the keywords you think people are searching for. It’s ...
Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search rankings altogether. Want to stay in Google’s good graces? It might be time to ...