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Write a Better Blog Post

When reading a blog post, people often make a decision in the first few sentences whether they want to continue reading or not. According to Smartbrief, the average online consumer has an attention span of eight seconds — a second less than a goldfish. We realize that cutting through all the noise to grab your ...

The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because ...

How To Stand Out From The Crowd And Challenge The Champion

I recently had the privilege of moderating a panel discussion with executives from the Miami Dolphins, FoxSports, and the Back9Network. While this was a panel of sports executives, the lessons learned at the event can be applied to any business. The panel offered an interesting juxtaposition of media conglomerates vs. start up businesses, national vs. ...

Facebook for B2B Marketers

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook ...

Five Engaging Facebook Tips

Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement. ...

Social Media Moves from Brand Awareness and Customer Service to Direct Response Marketing

Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix.  Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands ...

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