As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Bullseye Buzz: Facebook's Ghost of Christmas Past and Other News
By Mark Eting
Bullseye Strategy Special CorrespondentWelcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange. But Facebook, Google, and Amazon threw some real curveballs our way. We had to interrupt our banter about whether a regifted scented candle is an acceptable present for a coworker to actually talk shop.
Facebook’s Ghost of Christmas PastRemember 2012? “The Hunger Games” was a top-grossing movie, “Angry Birds” was on everyone’s phones…and Facebook introduced search ads. Only to quickly take them away. As TechCrunch reports, Facebook decided to toss us a holiday bonus by reintroducing a small test of ads in search results as it seeks new options to help offset slowing revenue growth. Via Techcrunch
Google’s Gift of Pay-for-Conversion Display AdvertisingOne thing on every marketer’s wish list has been Google advertising where you only had to pay if there was a conversion. It would be so nice, we’ve all said to each other, if we didn’t have to shell out any clams for those naughty clicks that led nowhere. How great would it be if we could only pay when that click led to cash? Santa–or should we say Google Ads–is delivering this year, using the same bidding algorithm as pay for clicks, but charging per conversion instead.
All Fired Up About Amazon Connected TVWe’re also buzzing about Amazon Fire’s bold move to bundle Fire TV inventory with display, including banner ads that run on the platform, and larger upfront deals that are part of “Thursday Night Football” live streaming. Marketing Dive has reported that Amazon has been positioning Fire TV as a standalone buy, asking advertisers how they want to be pitched on the inventory. Well, that’s it for now! Time to go gift-wrap a poinsettia-scented votive. “Mark Eting” is the pen name of the Bullseye Strategy team. Check back with us next week for more news on what’s buzzing in the digital marketing industry.]]>
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