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Category: Digital Marketing News Roundup

Enterprise marketing presents several unique challenges standard marketers don’t face.

The Unique Challenges of Enterprise Marketing

Marketing to enterprises presents more challenges than what you will find when marketing to an individual trying to decide to purchase your product or service. Enterprise marketing requires an excellent B2B marketing strategy that speaks to leadership teams and why your products or services could benefit this large-scale business.  Enterprise marketing presents several unique challenges. ...
Implement these eCommerce SEO tips to improve your website's search rankings.

5 Powerful Ecommerce SEO Tips to Implement

Online shopping is more prevalent today than ever before. In 2020, over 2 billion shoppers bought goods and services online, and in the same year, e-retail sales exceeded $4.2 trillion worldwide. In 2022, revenue for eCommerce businesses is expected to reach a whopping $5.4 trillion.  As online shopping continues to expand, people are starting their ...
The digital marketing landscape has evolved immensely to match the rise of technological developments.

The Digital Marketing Landscape is Changing—What You Should Know

The phrase ‘digital marketing landscape’ refers to the vast collection of websites, social networks, sales channels, brand and user-generated content, and emerging technologies that continue to shape digital infrastructure. Over the past three decades, the digital marketing landscape has evolved immensely to match the rise of technological developments and how products and services are sold ...
OTT and CTV, while similar, are not the same and should be treated differently.

OTT vs. CTV: What Is the Difference and How Are They Being Redefined?

The average annual spend on streaming content has quadrupled in just five years, with no signs of slowing. And with 62% of adults ditching traditional cable for a streaming service, it’s safe to say that the streaming era is well underway. Predictably, the explosion of these services has created several questions, including what’s the difference ...

Using Connected TV Advertising to Build Your Brand

Remember the days when television advertising felt so simple? When there was just one closed network and a handful of cable providers on old-fashioned, traditional TV? Well, those days are long gone — and that’s cause for celebration! Today, there are countless opportunities for businesses to continue to build their brand through connected TV advertising ...

13 Strategies to Increase Social Media Engagement in 2021

As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations ...

How to Create an Inbound Marketing Funnel That Actually Converts

For as long as there’s been marketing, there’s been a marketing funnel. A visual representation of the customer journey, a marketing funnel maps each stage of the sales process, from lead to prospect, to buyer. However, as traditional marketing has evolved into digital marketing and customer behavior has become increasingly reliant on digital channels, traditional ...
Franchise marketing illustrated by blocks

5 Things You Don’t Want to Forget When Franchise Marketing

Franchise brands require a simple recipe to succeed: dedicated employees, effective management, and a top-notch franchise marketing strategy. While a solid internal team keeps individual franchisee locations afloat, advertising and marketing efforts are responsible for drawing interest for the brand as a whole. Across search consoles and social media platforms, franchise advertising is vital to ...