For as long as there’s been marketing, there’s been a marketing funnel. A visual representation of the customer journey, a marketing funnel maps each stage of the sales process, from lead to prospect, to buyer. However, as traditional marketing has evolved into digital marketing and customer behavior has become increasingly reliant on digital channels, traditional ...
Franchise brands require a simple recipe to succeed: dedicated employees, effective management, and a top-notch franchise marketing strategy. While a solid internal team keeps individual franchisee locations afloat, advertising and marketing efforts are responsible for drawing interest for the brand as a whole. Across search consoles and social media platforms, franchise advertising is vital to ...
A website audit is a detailed analysis that reveals areas for improvement. Never miss a beat with a complete website audit checklist from Bullseye Strategy!
Pinterest is the social media platform where the customer shopping journey begins: an ideas search engine with more than 450 million active monthly users.
There’s a lot to complain about regarding social media. Some of it is well deserved. Some of it, however, is just due to its rise as a primary media tool.
There is always something new from Google to be aware of, and it is imperative that your business is aware and implementing their recommended strategies.
Keyword mapping is the art of finding valuable search queries & matching them to relevant pages on a site. Learn how to use this strategy effectively here!
Google Merchant and Pinterest are making changes to continue driving eComm sales, and surveys show the selling power of user-generated content is unmatched.
Google app-tracking privacy, Instagram stories, and B2B marketing trends are all changing, and they're likely to affect your 2021 Digital Marketing Plans.
As eCommerce continues its trajectory in 2021, both Google and Pinterest are addressing changes that help brands, products, and marketers to sell products.