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Category: Digital Marketing News Roundup

Real-time marketing helps brands react to trends and customers quickly

Real-Time Marketing: What Is It and Why Does It Matter?

Today’s media is ubiquitous, found anywhere at any time with the simple click of a button. As today’s consumers have access to endless channels for entertainment, education, and of course, eCommerce, there has become a need for digital marketing to be not just omnipresent but also increasingly relevant to consumers’ online activity. Thus, real-time marketing ...
B2B demand generation is an effective way to drive brand awareness.

B2B Demand Generation 101: A Complete Strategic Guide

91%1of consumers visit a brand’s website after interacting with them on social media channels. This statistic is telling when it comes to the vital role that B2B demand generation plays in acquiring new customers. This marketing strategy uses a variety of thought leadership content to promote on platforms like Facebook, LinkedIn, etc., to establish brand ...
Using your KPIs will help you measure success in your performance marketing campaign and implement strategies you know perform well.

A Comprehensive Guide to Performance Marketing

Whether you want to generate brand awareness or drive traffic to your website through a retargeting campaign, performance marketing offers the potential to target an audience while carefully tracking your performance. It uses certain measurements for calculating KPIs, making it simple to align your goals with any B2B and B2C marketing campaign.  Learn what performance ...
Enterprise marketing presents several unique challenges standard marketers don’t face.

The Unique Challenges of Enterprise Marketing

Marketing to enterprises presents more challenges than what you will find when marketing to an individual trying to decide to purchase your product or service. Enterprise marketing requires an excellent B2B marketing strategy that speaks to leadership teams and why your products or services could benefit this large-scale business.  Enterprise marketing presents several unique challenges. ...
Implement these eCommerce SEO tips to improve your website's search rankings.

5 Powerful Ecommerce SEO Tips to Implement

Online shopping is more prevalent today than ever before. In 2020, over 2 billion shoppers bought goods and services online, and in the same year, e-retail sales exceeded $4.2 trillion worldwide. In 2022, revenue for eCommerce businesses is expected to reach a whopping $5.4 trillion.  As online shopping continues to expand, people are starting their ...