Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

Posted by & filed under B2B marketing, content marketing, customers, Google, reputation management, search engines, SEO.

lawyer marketing tips

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »

Bullseye Buzz: What You Don’t Know WILL Hurt You

Posted by & filed under Digital Marketing News Roundup, Google, mobile, Pinterest, search engine optimization, SEO, small business, YouTube.

what you don't know can hurt you

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »

Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up

Posted by & filed under demographics, Digital Marketing News Roundup, Google, mobile, multichannel marketing.

GenZ eyeroll

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new… Read more »

The Final Four in New Digital Technologies | Bullseye Strategy

Posted by & filed under connected TV, digital advertising, digital marketing, geotargeting, Google, media, mobile advertising, mobile marketing, programmatic, social advertising.

March Madness for Digital Marketing

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve… Read more »

Bullseye Buzz: Game On for Snapchat; Google Goes on a Detox

Posted by & filed under digital marketing, Digital Marketing News Roundup, Google, podcasts.

Bullseye Buzz Snapchat

By Mark Eting Bullseye Strategy Special Correspondent What’s on the menu for this week’s Bullseye Buzz? It’s a tasty one. Snapchat’s spicing things up with a gamer platform as its audience growth slows, podcasts are looking like a sweet bet for marketers, and Google has blended up a giant detox smoothie to rid itself of… Read more »

Bullseye Buzz: Google CTRs plummet | $27B Video Ad Spend | Controversial Facebook Ads

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, Social Media, Video.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »