There’s a lot to complain about regarding social media. Some of it is well deserved. Some of it, however, is just due to its rise as a primary media tool.
An update to last week's Google indexing bug, Google Ads has new automated features such as real-time trends, and it just may be the end of the retweet.
This week’s Bullseye Buzz has the latest in digital marketing news: Twitter subscription survey, info on Google Knowledge Panels, & Bing is rebranding.
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...
Facebook opens mid-roll ads to more Live broadcasters, starts non-live test Last week, Facebook has allowed Pages and Profiles that have reached certain criteria to insert mid-roll video ads into their Facebook Live broadcasts. These ads can only be played after a video has been live for 4 minutes, and then must wait another ...
Is a big Google search update happening? Chatter thinks so. Search Engine Land and other blogs are reporting that there’s been a Google algorithm update that’s impacting the core ranking algorithm and local pack. Chatter from SEOs indicate that it’s a Penguin algorithm update, which is focused on filtering out spammy websites. Algorithm updates ...
Twitter fights abuse by making it easier to hide abuse Twitter has updated its interface to try to tackle harassment concerns on the platform. Some of the changes include limiting notifications to people you follow on Twitter as well as a quality filter open to all users. Learn more With ‘The Voice ...
New Twitter ads let brands bait fans into tweeting In an ongoing effort to up its advertising game, Twitter has released new ad units which Twitter claims are getting better engagement. These new ad units unlock pieces of content when users reply or retweet them. By luring users with exclusive brand content, some beta ...
Google Soon To Provide Ability to Import Call Conversion Data Call conversion details – once very limited in Google – will be getting a big update. Google has announced that it will allow the importing of call conversion data into AdWords. This opens up more detailed tracking and analysis possibilities, including third party phone ...