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Our Case Studies

Digital Media Planning & Buying

Direct-To-Consumer

Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photo books in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors results in professional-quality photo books. Motif engaged Bullseye Strategy to craft the digital marketing plan to launch and acquire customers.

David Soberman

Dir. of Global Marketing, Motif Photos, RRD

“Bullseye has outperformed expectations at every turn. Not only are we beating forecast, we are getting better every month; they always challenge the status quo. Importantly, they are really accessible and responsive to my needs as a client.”

Launch Motif in a crowded and competitive market

Acquire customers at target CPL or below

Analyzed the competitive market place including competitive spending, positioning, and messaging

Identified the ideal target customer

Identified media channels to find and engage with the ideal target customer

Intense testing and optimization

Desktop social media ads with a 23% conversion rate inside 90 days*

App download ads launched and had a 15% conversion rate inside 90 days**

Programmatic and display media resulted in a 25% conversion rate or intent to download

Key Tactics Implemented

  • Paid Search
  • Organic and Paid Social Media
  • Programmatic & Display Media
  • Influencer Campaigns
  • Creative Asset Development

CREATIVE ASSET DEVELOPMENT

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