‘Elevating the level of UGC we received while reaching more people and generating more engagement for our brand was a win-win-win.’
– David Soberman, Global Head of Marketing, Motif Photos, RRD
THE RESULTS
Delivered more than 30 exceptional high-quality videos and photos, along with the following results:
%
EXCEEDED EXPECTED IMPRESSIONS
%
EXCEEDED EXPECTED ENGAGEMENTS CLICKS GROWTH
THE CHALLENGE
Create awareness of Motif Photos products for Mother’s Day while securing user-generated content that can be used in future digital marketing campaigns.
THE SOLUTION
Focus on mid-sized micro and macro influencer campaigns.
The three-part campaign by each influencer is designed to tell the story of creating, unboxing, and gifting a unique, personalized, premium gift.
KEY TACTICS
IMPLEMENTED
- Tell the story of the product in use
- Have larger followings and more engaged audiences
- Deliver higher quality content than average customers and micro-influencers
Direct-To-Consumer
Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photobooks in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors result in professional-quality photo books. Motif engaged Bullseye Strategy to create a social media campaign to drive brand awareness for Mother’s Day focused on generating user-generated content, reach, and engagement.