Motif is a macOS extension and iOS app for Apple Photos that allows you to create beautiful photo books in minutes using their advanced technology. Auto-selection of photos, auto-flow, and a full palette of templates and colors results in professional quality photo books. Motif engaged Bullseye Strategy to create a social media campaign to drive brand awareness for Mother’s Day focused on generating user-generated content, reach, and engagement.
Global Head of Marketing, Motif Photos, RRD
‘Elevating the level of UGC we received while reaching more people and generating more engagement for our brand was a win-win-win.’
Create awareness of Motif Photos products for Mother’s Day while securing
user-generated content that can be used in future digital marketing campaigns.
Focus on mid-sized micro and macro influencer campaigns.
Three-part campaign by each influencer designed to tel I the story of creating, unboxing, and gifting a unique, personalized, premium gift.
Exceeded expected impressions by 41%
Exceeded expected engagements by 228%
Delivered more than 30 exceptional high-quality videos and photos
Key Tactics Implemented
- Tell the story of the product in use
- Have larger followings and more engaged audiences
- Deliver higher quality content than average customers and micro-influencers
Creative Asset Development
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.