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Paid Media Agency

See Some of Our Case Study Successes Here

With the right combination of first-hand data, third-party reporting, and industry insights, our digital media agency delivers strategies that are able to deliver measurable results. It starts by correctly identifying when, where, and how to reach your target audience, using the most efficient means possible. This data-driven methodology guarantees we make every customer interaction count so that you can count on a healthy ROAS.

Paid Search

Paid search, or search engine marketing, is a perpetually moving target. That’s why our paid media agency continuously tests and optimizes keywords and copy. This performance-based strategy has proven to be the most effective at driving the types of clicks that lead to sales.

Programmatic Media

Programmatic advertising automates the ad-buying process with artificial intelligence and real-time bidding. In addition, our strategists use programmatic media data to gain granular insights into your customer’s buying behavior across multiple devices, which helps us create better-targeted – and much more cost-efficient – campaigns.

Direct Publisher Advertising

Direct publisher buying includes RFPs, one-on-one negotiations, and manual orders. Our paid media agency handles all these discussions on your behalf and continuously builds upon these vendor relationships. This tactic allows us to access exclusive publisher inventory and the premium audiences that come with it.

Social Advertising

By leveraging user data, we create compelling ads that feel personally relevant to your customers when they see them on their social media feeds. Whether you want to boost brand awareness, drive conversions, or reach a specific audience segment, our social advertising strategy is highly targeted to get the job done.

Digital Video

Digital video can take on many different shapes – from short-form video to live streams – which makes it a compelling medium for a variety of platforms. When well-produced and consistently tracked, digital video engages your target audience, increases brand awareness, and drives bottom-line results. Working with us ensures you get the kind of high-quality video content that achieves your goals.

Shopping Feed Management

Our digital marketing experts know how to effectively manage your shopping feed so that we expand your business’s distribution across marketplaces, shopping engines, and more.

See How Our Paid Media Agency Can Help Your Business Succeed

Return on ad spend for luxury hotel brand

Increase in conversions for e-commerce company

Increase in store walk-ins for a regional retailer

How to Hire a Paid Media Agency

In the era of digital marketing, paid media plays a crucial role in driving targeted traffic and maximizing brand exposure. However, managing paid media campaigns requires expertise, experience, and time. This is where a paid media agency can be your trusted partner.

Does the Paid Media Buying Agency Have a Strong Track Record and Provide Case Studies?

A reputable paid media agency will have a proven track record of success. Request case studies and references from their past and current clients to gauge their performance and ability to deliver results. Look for agencies that can showcase their achievements through quantifiable metrics such as increased click-through rates, improved conversion rates, or higher return on ad spend.

Does the Paid Media Planning Agency Value Transparency and Communication?

Effective communication and transparency are vital when working with a paid media agency. Ensure that the agency provides clear reporting and keeps you updated on the progress of your campaigns. Ask about their communication processes and how frequently they will provide performance reports. Transparent agencies will involve you in the decision-making process and provide insights into campaign strategies.

Does the Paid Media Buying Agency Use a Data-Driven Approach?

A successful paid media buying agency relies on data-driven decision-making. They should have robust analytics capabilities and utilize data to optimize campaigns continuously. Inquire about their data collection methods, tools, and how they interpret data to refine targeting and improve campaign performance. A data-driven approach ensures that your campaigns are constantly optimized for maximum results.

Does the Paid Media Planning Agency Use Customized Strategies and Campaigns?

A one-size-fits-all approach rarely yields optimal results in paid media campaigns. Look for an agency that takes the time to understand your business, target audience, and unique selling proposition. A tailored strategy will ensure that your campaigns resonate with your audience, resulting in higher engagement and conversions.

What Technology and Tools Does the Paid Media Agency Use?

The digital advertising landscape is ever-evolving, and leveraging the right technology and tools is crucial for success. Inquire about the paid media agency’s technology stack and the tools they use to manage campaigns, track performance, and analyze data. A technologically advanced agency can employ automation, machine learning, and other advanced techniques to drive better results.

Does the Paid Media Agency Use Proactive Optimization and Testing?

Paid media campaigns require continuous optimization to stay ahead of the competition and maximize ROI. A reputable agency will conduct regular testing, monitor performance, and make data-backed adjustments to improve campaign effectiveness. Ask about their optimization strategies and how they stay proactive in response to changing market trends.

Is the Reporting and Analytics from the Paid Media Agency Robust?

Comprehensive reporting and analytics are essential to measuring the success of your paid media campaigns. Inquire about the agency’s reporting practices, including the metrics they track and the frequency of reporting. Transparent reporting will help you understand the impact of your investment and identify areas for improvement.

Does the Paid Media Agency Fit Your Budget and Pricing?

Discuss your budget and pricing expectations with the paid media agency upfront. A reliable agency will work within your budget constraints while still delivering results. Avoid agencies that promise unrealistically low prices, as they may compromise on quality and campaign effectiveness. Look for agencies that provide transparent pricing models and explain how your budget will be allocated across various channels.

Does the Paid Media Planning Agency Demonstrate Industry Knowledge and Provide Helpful Insights?

Staying updated with industry trends and best practices is vital for a paid media agency to deliver effective campaigns. Inquire about the agency’s approach to continuous learning and how they stay ahead of industry changes. A knowledgeable agency will provide valuable insights and suggestions to improve your campaigns and maximize your advertising investment.

Is the Paid Media Buying Agency Willing to Collaborate with Your Company as a Partner?

A successful partnership with a paid media agency requires collaboration and mutual understanding. Assess their approach to client-agency relationships and how they involve you in the campaign planning and execution. Look for agencies that view themselves as an extension of your team and prioritize open communication and collaboration.

Ask the Paid Media Agency for References and Testimonials

Don’t hesitate to ask for references or testimonials from the paid media agency’s clients. Feedback from other businesses that have worked with the agency can provide valuable insights into their service quality, professionalism, and ability to achieve results. Positive testimonials and referrals are indicators of a trustworthy and reliable agency.

Paid Media Agency FAQs

1. Should I choose a paid media agency that specializes in my industry?
Partnering with an agency that specializes in your industry brings valuable insights and knowledge about your target audience, resulting in more effective campaigns. No agency can specialize in every industry, but the best agencies will take the time to become experts in their client’s industries.

2. What should I expect in terms of communication and reporting from a paid media agency?
A reliable agency should provide transparent communication, keeping you informed about campaign progress and providing regular reports that include key performance metrics.

3. How important is a data-driven approach in paid media campaigns?
Data-driven decision-making is essential for optimizing campaign performance. An agency that utilizes data to refine targeting and make strategic adjustments can drive better results.

4. Can a paid media agency work within my budget constraints?
A reputable agency will work within your budget while still delivering effective campaigns. Transparency in pricing and allocation of budget across channels is crucial for a successful partnership.

Ready for a change?

Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.