Paid Media Agency
Strategy + Execution = Results
Paid Search
Paid search, or search engine marketing, is a perpetually moving target. That’s why our paid media agency continuously tests and optimizes keywords and copy. This performance-based strategy has proven to be the most effective at driving the types of clicks that lead to sales.
Direct Publisher Advertising
Direct publisher buying includes RFPs, one-on-one negotiations, and manual orders. Our paid media agency handles all these discussions on your behalf and continuously builds upon these vendor relationships. This tactic allows us to access exclusive publisher inventory and the premium audiences that come with it.
Programmatic Media
Social Advertising
Shopping Feed Management
Digital Video
Digital video can take on many different shapes – from short-form video to live streams – which makes it a compelling medium for a variety of platforms. When well-produced and consistently tracked, digital video engages your target audience, increases brand awareness, and drives bottom-line results. Working with us ensures you get the kind of high-quality video content that achieves your goals.
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Case Studies
See how our paid media agency can help your business succeed
Questions to Ask Your Paid Media Agency
In the era of digital marketing, paid media plays a crucial role in driving targeted traffic and maximizing brand exposure. However, managing paid media campaigns requires expertise, experience, and time. This is where a paid media agency can be your trusted partner.
Does the Paid Media Buying Agency Have a Strong Track Record and Provide Case Studies?
A reputable paid media agency will have a proven track record of success. Request case studies and references from their past and current clients to gauge their performance and ability to deliver results. Look for agencies that can showcase their achievements through quantifiable metrics such as increased click-through rates, improved conversion rates, or higher return on ad spend.
Does the Paid Media Planning Agency Value Transparency and Communication?
Effective communication and transparency are vital when working with a paid media agency. Ensure that the agency provides clear reporting and keeps you updated on the progress of your campaigns. Ask about their communication processes and how frequently they will provide performance reports. Transparent agencies will involve you in the decision-making process and provide insights into campaign strategies.
Does the Paid Media Buying Agency Use a Data-Driven Approach?
A successful paid media buying agency relies on data-driven decision-making. They should have robust analytics capabilities and utilize data to optimize campaigns continuously. Inquire about their data collection methods, tools, and how they interpret data to refine targeting and improve campaign performance. A data-driven approach ensures that your campaigns are constantly optimized for maximum results.
Does the Paid Media Planning Agency Use Customized Strategies and Campaigns?
Comprehensive reporting and analytics are essential to measuring the success of your paid media campaigns. Inquire about the agency’s reporting practices, including the metrics they track and the frequency of reporting. Transparent reporting will help you understand the impact of your investment and identify areas for improvement.
What Technology and Tools Does the Paid Media Agency Use?
Does the Paid Media Agency Use Proactive Optimization and Testing?
Paid media campaigns require continuous optimization to stay ahead of the competition and maximize ROI. A reputable agency will conduct regular testing, monitor performance, and make data-backed adjustments to improve campaign effectiveness. Ask about their optimization strategies and how they stay proactive in response to changing market trends.
Does the Paid Media Agency Fit Your Budget and Pricing?
Discuss your budget and pricing expectations with the paid media agency upfront. A reliable agency will work within your budget constraints while still delivering results. Avoid agencies that promise unrealistically low prices, as they may compromise on quality and campaign effectiveness. Look for agencies that provide transparent pricing models and explain how your budget will be allocated across various channels.
Does the Paid Media Planning Agency Demonstrate Industry Knowledge and Provide Helpful Insights?
Staying updated with industry trends and best practices is vital for a paid media agency to deliver effective campaigns. Inquire about the agency’s approach to continuous learning and how they stay ahead of industry changes. A knowledgeable agency will provide valuable insights and suggestions to improve your campaigns and maximize your advertising investment.
Is the Paid Media Buying Agency Willing to Collaborate with Your Company as a Partner?
A successful partnership with a paid media agency requires collaboration and mutual understanding. Assess their approach to client-agency relationships and how they involve you in the campaign planning and execution. Look for agencies that view themselves as an extension of your team and prioritize open communication and collaboration.
Frequently Asked Questions
What should I expect in terms of communication and reporting from a paid media agency?
A reliable agency should provide transparent communication, keeping you informed about campaign progress and providing regular reports that include key performance metrics.
How important is a data-driven approach in paid media campaigns?
Data-driven decision-making is essential for optimizing campaign performance. An agency that utilizes data to refine targeting and make strategic adjustments can drive better results.
Can a paid media agency work within my budget constraints?
A reputable agency will work within your budget while still delivering effective campaigns. Transparency in pricing and allocation of budget across channels is crucial for a successful partnership.
