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Our Case Studies

Search Engine Optimization, Digital Media Planning & Buying, Social Media, Email Marketing

Real Estate

The Enclave is a secluded luxury residential real estate development in one of Fort Lauderdale’s most sought after areas, Coral Ridge. This unique plot of 36 oversized buildable lots abuts the Coral Ridge Country Club, which boasts a prestigious and award-winning golf course. Bullseye was a sought after partner to craft a marketing strategy and creative aesthetic that would entice high end luxury buyers to purchase $1 million home lots and then build $3+ million custom homes.

JJ Sehlke

Managing Partner, The Enclave at Coral Ridge Country

“Partnering with Bullseye Strategy allowed us to figure out which advertising was working and which was not with clear targeting. Bullseye did an excellent job putting our ads and organic listings at the top of page. We got to people quicker and closed them quicker because of this partnership.” JJ Sehlke,

Sell premium custom home lots in a market where complete home packages are typically sold at an untested price point.

Bullseye analyzed the target markets for this unique opportunity and identified the ideal luxury home buyer as well as the ideal luxury real estate agent

Digital media, email marketing, social media, lead tracking

Elevated The Enclave’s web site to the first page of Google within 90 days of engagement for key terms

Placed The Enclave’s ads on the tops of all the relevant real estate and luxury magazine sites within 90 days

Drove qualified leads that resulted in selling out the community within 24 months

Key Tactics Implemented

  • SEO
  • Digital Media
  • Social Media
  • Email Marketing
  • Creative Asset Development

Sample Enclave Rankings

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