Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

Posted by & filed under demographics, digital marketing, Digital Marketing News Roundup, Facebook, Instagram, Social Media, Social Media Marketing.

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

Bullseye Buzz: Google CTRs plummet | $27B Video Ad Spend | Controversial Facebook Ads

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, Social Media, Video.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »

Bullseye Buzz: Teen Facebook, Power to the PDF & Mobile Ads in Bed

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, mobile advertising, SEO, Social Media.

Facebook targets Gen Z

By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »

Bullseye Buzz: Facebook’s Ghost of Christmas Past and Other News

Posted by & filed under Bullseye Strategy, digital marketing, digital marketing trends, display advertising, Facebook, Facebook advertising, Facebook marketing, Google, multichannel marketing, online marketing, search engine, social advertising.

holidays at the Bullseye Strategy agency

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange…. Read more »

New Facebook Reporting Features Cross-Device Tracking

Posted by & filed under digital advertising, digital marketing, Facebook, Facebook advertising, Social Media, Social Media Marketing.

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »