Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

Posted by & filed under demographics, digital marketing, Digital Marketing News Roundup, Facebook, Instagram, Social Media, Social Media Marketing.

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

Bullseye Buzz: Google CTRs plummet | $27B Video Ad Spend | Controversial Facebook Ads

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, Social Media, Video.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »

New Facebook Reporting Features Cross-Device Tracking

Posted by & filed under digital advertising, digital marketing, Facebook, Facebook advertising, Social Media, Social Media Marketing.

Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »

New Facebook Update: Recommended Videos Roll Out

Posted by & filed under Facebook, Facebook marketing, Facebook targeting, Social Media, Social Media Marketing, Social Media News, social media trends, Social Video, Video.

Videos increase people’s understanding of your product or service by 74%, according to Digital Sherpa. It’s only natural that Facebook is rolling out “recommended videos” within the mobile newsfeed. Facebook’s recommended videos is not like YouTube’s related videos section. Instead, after viewing a video on Facebook, you’ll see related videos from both your friends and… Read more »

Facebook for B2B Marketers

Posted by & filed under B2B, B2B marketing, B2B social media, business to business, business to business marketing, content marketing, Facebook, Social Media, though leadership marketing.

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook… Read more »