In this special Facebook edition of the Bullseye Buzz, we discuss Facebook News Feed ads, its desktop layout, the Facebook dating app and the anti-trust probe.
Posts Categorized: Facebook
A Google algorithm change, Amazon’s big programmatic play and Facebook takes on Bitmoji in this week’s Bullseye Buzz
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »
Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »
Facebook is giving its right-hand ad column a facelift – there will not be fewer ads with larger image. The new right-column ad units will use the same specs as ads featured in the Newsfeed (600px x 315px), which is a win for social advertising as well as Facebook users. With the new Facebook ads,… Read more »
Videos increase people’s understanding of your product or service by 74%, according to Digital Sherpa. It’s only natural that Facebook is rolling out “recommended videos” within the mobile newsfeed. Facebook’s recommended videos is not like YouTube’s related videos section. Instead, after viewing a video on Facebook, you’ll see related videos from both your friends and… Read more »
It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook… Read more »