In this special Facebook edition of the Bullseye Buzz, we discuss Facebook News Feed ads, its desktop layout, the Facebook dating app and the anti-trust probe.
Posts Categorized: Facebook
A Google algorithm change, Amazon’s big programmatic play and Facebook takes on Bitmoji in this week’s Bullseye Buzz
Podcasts show up in Google search; predictions about chatbots; Instagram’s new @shop channel
Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.
By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »
By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »
By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange…. Read more »
Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before… Read more »
Facebook is giving its right-hand ad column a facelift – there will not be fewer ads with larger image. The new right-column ad units will use the same specs as ads featured in the Newsfeed (600px x 315px), which is a win for social advertising as well as Facebook users. With the new Facebook ads,… Read more »