With the right marketing technology stack, we can plan, execute and measure marketing campaigns for you. Martech allows us to streamline marketing processes, collect and analyze data, and provide various channels for reaching, engaging with and converting your target audience. It’s critical that the martech stack aligns with your other enterprise systems and processes to ensure accurate data collection, analysis and optimization of your overall marketing strategy. We will work closely with your IT team, ensuring everything is aligned and stays aligned as your marketing efforts evolve. Some examples of typical martech work we do are below; however, the martech landscape is constantly evolving and we’re evolving with it.
Tag Management Strategy
Managing your various marketing technology systems can feel like herding cats. We unify the process by deploying Google Tag Manager, a piece of data-collecting code, or a master tag. This tag management approach allows you to gather all your marketing data in Google Analytics for ease of analysis and insights.
We use top-of-the-line call tracking technology to connect a telephone conversion to your digital media campaigns. This software tells us which marketing efforts are generating phone calls and which ones aren’t demonstrating ROI via this channel, so you can double down on the tactics that perform.
Once all systems are up and running, the focus shifts to maintenance and optimization. Whether your marketing technology solutions require small refinements or a complete overhaul, you can count on our team to provide long-term management services.
To optimize your marketing technology, the right technology systems must be put in place properly. We understand what it takes to implement new software and systems, which is why we take a collaborative approach. By partnering with your IT and development teams, we can ease the workload and improve efficiencies.
Ready for a change? Contact us for a free consultation.
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.