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Category: Bullseye Strategy

Bullseye Strategy Named to Best Places to Work List

Hollywood, FL — Bullseye Strategy, headquartered in Broward County, Florida, was recently named one of Florida’s Best Companies To Work For. The annual Best Companies To Work For In Florida list featured in the August issue of Florida Trend magazine ranks 100 companies in small, medium and large employer categories. Bullseye Strategy is ranked the ...
B2B demand generation is an effective way to drive brand awareness.

B2B Demand Generation 101: A Complete Strategic Guide

91%1of consumers visit a brand’s website after interacting with them on social media channels. This statistic is telling when it comes to the vital role that B2B demand generation plays in acquiring new customers. This marketing strategy uses a variety of thought leadership content to promote on platforms like Facebook, LinkedIn, etc., to establish brand ...

Happy International Women’s Day, From Bullseye Strategy

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks ...

10 Digital Marketing Tips We’ve Learned in 10 Years

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get ...

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...