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Category: Bullseye Strategy

international women's day

Happy International Women’s Day, From Bullseye Strategy

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks ...
Jonathan Schwartz and Maria Harrison

10 Digital Marketing Tips We’ve Learned in 10 Years

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get ...
marketing curveballs

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...
influencer marketing myths

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...
personalized marketing

Personalized Marketing Doesn't Have to be "Creepy"

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers ...

Maria Harrison Named Among Top Women in Business by TCI South Florida

50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor Top Women in Business at Luncheon   Bullseye’s Maria Harrison and forty-nine other distinguished women will ...