The 24/7 Working Mom: Agency Owner Life

Posted by & filed under Bullseye Strategy, digital advertising, small business.

Never enough time or money--Maria Harrison

By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t… Read more »

Happy International Women’s Day, From Bullseye Strategy

Posted by & filed under Bullseye Strategy, women owned business.

international women's day

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks… Read more »

10 Digital Marketing Tips We’ve Learned in 10 Years

Posted by & filed under Bullseye Strategy, digital marketing, integrated marketing.

Jonathan Schwartz and Maria Harrison

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get… Read more »

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

Posted by & filed under Bullseye Strategy, dgital marketing, Digital Marketing News Roundup, geotargeting, Google, mobile, mobile advertising, mobile marketing, search engine optimization, SEO, social media trends, Twitter.

marketing curveballs

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »

Bullseye Buzz: Digital Marketing Predictions for 2019

Posted by & filed under Ad targeting, brand awareness, Bullseye Strategy, content marketing, dgital marketing, Digital Marketing News Roundup, digital marketing trends, display advertising, ecommerce, Google, influencers, mobile, mobile marketing, mobile website, search engine.

2019 digital marketing predictions

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here… Read more »

5 Myths about Influencer Marketing

Posted by & filed under blog, Bullseye Strategy, content marketing, dgital marketing, digital advertising, digital marketing trends, influencers, Instagram, Social Media.

influencer marketing myths

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers… Read more »

Bullseye Buzz: Facebook’s Ghost of Christmas Past and Other News

Posted by & filed under Bullseye Strategy, digital marketing, digital marketing trends, display advertising, Facebook, Facebook advertising, Facebook marketing, Google, multichannel marketing, online marketing, search engine, social advertising.

holidays at the Bullseye Strategy agency

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a special holiday edition of The Bullseye Buzz, where we talk about the latest digital marketing headlines that agencies like ours are buzzing about. We thought this week would be light on news, since most of us are preoccupied with our upcoming Secret Santa gift exchange…. Read more »

Bullseye Buzz: Forget #FakeNews…How About Fake Reviews?

Posted by & filed under Bullseye Strategy, digital marketing, Google, search engine, Social Media.

small business impacted by fake reviews

By Mark Eting Bullseye Strategy Special Correspondent What are digital marketing agencies buzzing about? This week, we’re pretty much shocked into silence by three interesting developments: an attack of fake reviews, the discovery of something influencer marketing isn’t good at, and a big announcement from Google about responsive ads. Move Over, #FakeNews…Hello, Fake Reviews Let’s… Read more »