Q & A with recent MBA graduate Kyle Braeske, who is Bullseye Strategy’s paid media coordinator
The Future of Digital Marketing: Recent Grad Tells All
Posts Categorized: Bullseye Strategy
The 24/7 Working Mom: Agency Owner Life
By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t… Read more »
Happy International Women’s Day, From Bullseye Strategy
By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks… Read more »
10 Digital Marketing Tips We’ve Learned in 10 Years
By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get… Read more »
4 Keys to Build the Brand-Agency Relationship
By Bullseye Strategy Staff Relationships take work. You know this is true in love, but sometimes we forget that it’s also true in business. At Bullseye Strategy, we take commitment to heart. In fact, our tenure with clients is more than double the industry standard. We credit this to our great service and our demonstrated… Read more »
Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »
5 Myths about Influencer Marketing
By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent. Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers… Read more »
Dressember: Why We’re Wearing Dresses Every Day This Month
By Maria Harrison, President, Bullseye Strategy A-lines, sheaths and maxi dresses…oh my! And more importantly, why? If you’re riding the elevator at our headquarters at 110 East Broward Boulevard this month and feel like you’ve stepped into an episode of Mad Men with all the skirt-clad women, let me explain what’s going on. The Bullseye… Read more »
Personalized Marketing Doesn’t Have to be “Creepy”
By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers… Read more »
Maria Harrison Named Among Top Women in Business by TCI South Florida
Maria Harrison, the President & Founder of Bullseye Strategy, has been named among the 50 top women in business by The Commonwealth Institute South Florida (TCI). Maria is thrilled to be recognized along with her peers as an outstanding business leader and entrepreneur among an extraordinary class of women. The Commonwealth Institute to Honor… Read more »