The 24/7 Working Mom: Agency Owner Life

Posted by & filed under Bullseye Strategy, digital advertising, small business.

Never enough time or money--Maria Harrison

By Bullseye Strategy Staff As Mother’s Day approaches, we caught up with one of the most extraordinary working mothers we know: Bullseye Strategy Agency co-owner Maria Harrison, who was just awarded The Commonwealth Institute South Florida Top Women in Business award for the second year in a row. Squarely in the category of “I Don’t… Read more »

Happy International Women’s Day, From Bullseye Strategy

Posted by & filed under Bullseye Strategy, women owned business.

international women's day

By Bullseye Strategy Staff Every year, March 8th is International Women’s Day (IWD). It’s a global celebration of women’s social, economic, cultural and political achievements. These efforts do not belong to any one country, group or organization. As InternationalWomensDay.com puts it, “[IWD] is all about unity, celebration, reflection, advocacy and action – whatever that looks… Read more »

10 Digital Marketing Tips We’ve Learned in 10 Years

Posted by & filed under Bullseye Strategy, digital marketing, integrated marketing.

Jonathan Schwartz and Maria Harrison

By Maria Harrison, President, and Jonathan Schwartz, CEO Bullseye Strategy  Bullseye Strategy celebrates its 10-year-anniversary this month! In that time, we’ve had our highs and lows, met some of the most impressive digital brains in the industry, and have grown more than a few grays. Above all else, we have had the opportunity to get… Read more »

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

Posted by & filed under Bullseye Strategy, dgital marketing, Digital Marketing News Roundup, geotargeting, Google, mobile, mobile advertising, mobile marketing, search engine optimization, SEO, social media trends, Twitter.

marketing curveballs

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »

5 Myths about Influencer Marketing

Posted by & filed under Blog, Bullseye Strategy, content marketing, dgital marketing, digital advertising, digital marketing trends, influencers, Instagram, Social Media.

influencer marketing myths

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers… Read more »

Dressember: Why We’re Wearing Dresses Every Day This Month

Posted by & filed under Bullseye Strategy, Social Media.

international women's day

By Maria Harrison, President, Bullseye Strategy A-lines, sheaths and maxi dresses…oh my! And more importantly, why? If you’re riding the elevator at our headquarters at 110 East Broward Boulevard this month and feel like you’ve stepped into an episode of Mad Men with all the skirt-clad women, let me explain what’s going on. The Bullseye… Read more »

Personalized Marketing Doesn’t Have to be “Creepy”

Posted by & filed under Bullseye Strategy, digital marketing, integrated marketing.

personalized marketing

By Maria Harrison, President, Bullseye Strategy “Personalization” may be the biggest marketing buzzword of 2018, but there’s a fine line between providing your customers with highly-relevant marketing and over-stepping. Save being “creepy” for spider webs and haunted houses and give your customers a little breathing room. Follow these tips to create marketing that tells your customers… Read more »