Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

Posted by & filed under connected TV, digital advertising, Digital Marketing News Roundup, ecommerce, mobile, mobile advertising, Social Video, Video, YouTube.

newfronts

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »

Advertising Today: How the Landscape has Changed With the New “Family TV Time”

Posted by & filed under Ad targeting, connected TV.

family TV time

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »

The Final Four in New Digital Technologies | Bullseye Strategy

Posted by & filed under connected TV, digital advertising, digital marketing, geotargeting, Google, media, mobile advertising, mobile marketing, programmatic, social advertising.

March Madness for Digital Marketing

By Jonathan Schwartz, CEO Bullseye Strategy  Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve… Read more »

5 New Year’s Resolutions for Digital Marketers

Posted by & filed under customers, demographics, dgital marketing, digital advertising, digital marketing, digital trends, display advertising, ecommerce, influencers, Instagram, multichannel marketing, search engine optimization, SEO, social advertising, Social Media.

Sharpen your marketing in 2019

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see… Read more »

Viewability – Is That a Word?

Posted by & filed under digital advertising, digital marketing, digital marketing trends, display advertising, display media, IAB, online media, viewability.

It has been a buzzword in the online media industry for a while. With the emergence of social media, video and native advertising, display banner advertising has been scrutinized and criticized. One of the biggest challenges advertisers have faced is getting accurate reporting showing that their banner ads were seen by potential customers. If an… Read more »