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Category: Social Media

13 Strategies to Increase Social Media Engagement in 2021

As social media algorithms reward authentic interactions with additional reach, engagement has become a vital aspect of any social media marketing strategy. Likes, comments, and shares aren’t just vanity metrics but a measure of how people are interacting with your brand and a sign of customer loyalty. Engagement is an opportunity to generate meaningful conversations ...

Bullseye Buzz: Shopify & Mailchimp Break Up; LinkedIn Upgrades Audiences

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course, ...

Bullseye Buzz: The #SorryNotSorry Social Media Playbook

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of ...

Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy ...

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking ...

Bullseye Buzz: Love for LinkedIn, Instagram's Brand Lift & Tinder for Your Fridge

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which ...