Bullseye Buzz: Shopify & Mailchimp Break Up; LinkedIn Upgrades Audiences

Posted by & filed under B2B social media, digital marketing, Digital Marketing News Roundup, email marketing, LinkedIn, Social Media, TikTok.

breaking up digital marketing platforms

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course,… Read more »

Bullseye Buzz: The #SorryNotSorry Social Media Playbook

Posted by & filed under Digital Marketing News Roundup, mobile advertising, Social Media, Social Media Marketing, Twitter.

accidentally on purpose

By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of… Read more »

Bullseye Buzz: Desperately Seeking 18-34 Year-Olds

Posted by & filed under demographics, digital marketing, Digital Marketing News Roundup, Facebook, Instagram, Social Media, Social Media Marketing.

By Mark Eting Bullseye Strategy Special Correspondent Are you between the ages of 18 and 34? If so, you should feel very, very wanted. Brands and social media platforms alike are doing just about anything and everything they can to court you, ranging from the much-mocked and now-defunct Facebook LOL feed to the various cringe-worthy… Read more »

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, LinkedIn, mobile marketing, Social Media.

The past, present and future of digital marketing

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking… Read more »

Bullseye Buzz: Love for LinkedIn, Instagram’s Brand Lift & Tinder for Your Fridge

Posted by & filed under brand awareness, Digital Marketing News Roundup, Instagram, LinkedIn, Social Media.

digital marketing news valentines day

By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which… Read more »

Bullseye Buzz: 3 Super Bowl LIII Social Media Surprises

Posted by & filed under Digital Marketing News Roundup, Social Media, Twitter.

2019 Super Bowl Twitter

By Mark Eting Bullseye Strategy Special Correspondent So…none of us were that surprised by the winner of the 2019 Super Bowl. (Though quite a few of us were thrilled, including our agency president, Maria Harrison, a Rhode Island native.) And as far as the Super Bowl ads, which is what most of us consider the real… Read more »

Bullseye Buzz: Google CTRs plummet | $27B Video Ad Spend | Controversial Facebook Ads

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, Social Media, Video.

digital marketing news

By Mark Eting Bullseye Strategy Special Correspondent This week has been a wild ride in digital marketing news. We learned that Google’s organic click-through rates have taken a steep plummet since 2016. Meanwhile, video advertising skyrocketed in 2018 to hit $27.82 billion dollars. And in an announcement that any brand who does not want to… Read more »

Bullseye Buzz: Teen Facebook, Power to the PDF & Mobile Ads in Bed

Posted by & filed under Digital Marketing News Roundup, Facebook, Google, mobile advertising, SEO, Social Media.

Facebook targets Gen Z

By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »