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Author: Maria Harrison

Tablet showcasing the different stages of the marketing funnel.

TOFU, MOFU, and BOFU: Understanding the Different Stages of the Marketing Funnel

The marketing funnel is a well-established framework that breaks down a potential customer’s journey from awareness to purchase. Understanding the different stages of the funnel is crucial for developing a targeted and effective marketing strategy. The three stages of the marketing funnel are Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom ...
Women working on a laptop using AI content writing tools

AI Content Writing: Revolutionizing the Way We Create Content

Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology ...
Search engine optimization AI results display on the tablet

AI SEO to Maximize Your Marketing Efforts

Remember when ‘search engine optimization’ meant searching, downloading, and correlating data from hundreds of sources across the internet, all by hand? While today’s marketers continue to comb through extensive data, the more mundane aspects of optimization have been significantly simplified through artificial intelligence for SEO, better known as AI SEO.  AI SEO refers to using ...
Digital marketing, advertising and business people in a meeting planning a strategy for automated ad creation.

How to Use AI Advertising for Paid Search and Social Media

The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives.  ...
Effective MOFU marketing shown on a funnel hitting a bullseye.

Effective MOFU Marketing Through Personalized Messaging

Consumers have innumerable opportunities to enter your conversion funnel, from social media network advertisements to articles on prominent websites. However, once you have captured their attention, the challenge is to guide them through the funnel to its conclusion. The solution lies in effective middle-of-the-funnel marketing, also called MOFU marketing. MOFU marketing targets individuals in the ...
Map of TOFU marketing the most populous part of the marketing funnel to drive early-stage traffic.

The Benefits of TOFU Marketing for Driving Early-Stage Traffic

The phrase ‘the early bird gets the worm’ was first created centuries ago, but it still holds true today – especially concerning TOFU marketing. Short for top-of-the-funnel marketing, TOFU content leverages the most comprehensive and most populous part of the marketing funnel to drive early-stage traffic. But why is earlier better for marketing campaigns?  From ...
Search bar over an office setup and computer looking for information on Facebook Ads

How to Leverage Facebook Ads for eCommerce to Drive Conversions

With nearly 3 billion monthly active users, Facebook has become a primary pillar in eCommerce advertising.1 Facebook is the world’s most populous social network with the highest potential ad reach. Facebook ads for eCommerce have the potential to reach a whopping 2.08 billion people around the globe and 62.6% of Americans aged 13 and up.2 ...
Business professional giving a b2b saas marketing strategy presentation to colleagues.

How to Use a B2B SaaS Marketing Agency to Increase Your Profits

The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative ...