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Author: Maria Harrison

Using your KPIs will help you measure success in your performance marketing campaign and implement strategies you know perform well.

A Comprehensive Guide to Performance Marketing

Whether you want to generate brand awareness or drive traffic to your website through a retargeting campaign, performance marketing offers the potential to target an audience while carefully tracking your performance. It uses certain measurements for calculating KPIs, making it simple to align your goals with any B2B and B2C marketing campaign.  Learn what performance ...
Enterprise marketing presents several unique challenges standard marketers don’t face.

The Unique Challenges of Enterprise Marketing

Marketing to enterprises presents more challenges than what you will find when marketing to an individual trying to decide to purchase your product or service. Enterprise marketing requires an excellent B2B marketing strategy that speaks to leadership teams and why your products or services could benefit this large-scale business.  Enterprise marketing presents several unique challenges. ...
Implement these eCommerce SEO tips to improve your website's search rankings.

5 Powerful Ecommerce SEO Tips to Implement

Online shopping is more prevalent today than ever before. In 2020, over 2 billion shoppers bought goods and services online, and in the same year, e-retail sales exceeded $4.2 trillion worldwide. In 2022, revenue for eCommerce businesses is expected to reach a whopping $5.4 trillion.  As online shopping continues to expand, people are starting their ...
Social media marketing helps your business meet customers where they are

7 Key Benefits of Social Media Marketing: Using Social Media to Drive Brand Awareness & Revenue

After exploring their website earlier that day,  you are served an ad from your favorite restaurant on Facebook or Instagram. This retargeting example is one of the many advertising opportunities for businesses as social media marketing grows. Social media marketing has altered the way businesses connect with their audience, and it remains a successful strategy. ...
Link-building helps your brand earn trust in Google and show up at the top of search engine results.

Ecommerce Link Building: Tips and Strategies to Enhance Organic Search

If your destination is page one of search results, all roads point to eCommerce link building. But, unfortunately, of the three primary search engine optimization (SEO) techniques — including off-page, on-page, and technical SEO — eCommerce link building falls under the category of off-page SEO, or what many in digital marketing consider the least flashy ...
A solid eCommerce SEO strategy ensures your products remain in relevant SERPs, even when an ad campaign is paused.

How to Create a Sustainable and Profitable Ecommerce SEO Strategy

Search engine optimization (SEO) and eCommerce strategies are like peanut butter and jelly — great when separate, but even better when combined. Most marketers are familiar with SEO, or the process of boosting the quality and quantity of unpaid website traffic from search engines. However, many marketers are unaware of how vital an organic strategy ...