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Author: Maria Harrison

On-page SEO for your e-commerce website is essential to driving qualified traffic

Everything You Need to Know About On-Page SEO for Ecommerce

Did you know that 43% of all eCommerce traffic stems from organic Google search results?1 Nearly half of online shoppers begin their customer journey with a search engine, and another 68% head straight to Google when searching for a specific product.2 Search engines have become the ultimate digital product directory for online consumers — but ...
Customer-centric marketing takes getting to know your customers a step further. Instead of targeting a group,

How to Create a Customer-Centric Marketing Strategy

A good marketing strategy incorporates the needs of a target audience to appeal to a consumer, but a genuinely great marketing strategy references those needs to define all marketing efforts. Enter a customer-centric marketing strategy, one that prioritizes consumers’ interests with personalized messaging and preferred communication channels tailored to the needs of the target audience.  ...
The marketing funnel is essential to driving conversions

Full-Funnel Marketing: Everything You Need to Know

The customer journey is far from linear, with dozens of mediums to research brands, compare products, and make a purchase. The sheer number of available touchpoints to interact with a potential customer can make it difficult for marketers to map a buyer’s exact path to conversion — which is why we leverage a full-funnel marketing ...
Real-time marketing helps brands react to trends and customers quickly

Real-Time Marketing: What Is It and Why Does It Matter?

Today’s media is ubiquitous, found anywhere at any time with the simple click of a button. As today’s consumers have access to endless channels for entertainment, education, and of course, eCommerce, there has become a need for digital marketing to be not just omnipresent but also increasingly relevant to consumers’ online activity. Thus, real-time marketing ...

Bullseye Strategy Named to Best Places to Work List

Hollywood, FL — Bullseye Strategy, headquartered in Broward County, Florida, was recently named one of Florida’s Best Companies To Work For. The annual Best Companies To Work For In Florida list featured in the August issue of Florida Trend magazine ranks 100 companies in small, medium and large employer categories. Bullseye Strategy is ranked the ...
B2B demand generation is an effective way to drive brand awareness.

B2B Demand Generation 101: A Complete Strategic Guide

91%1of consumers visit a brand’s website after interacting with them on social media channels. This statistic is telling when it comes to the vital role that B2B demand generation plays in acquiring new customers. This marketing strategy uses a variety of thought leadership content to promote on platforms like Facebook, LinkedIn, etc., to establish brand ...