This week’s Bullseye Buzz discusses a new Burger King delivery app, YouTube’s Bumper Machine and Google Ads’ bug plague.
Posts Categorized: mobile advertising
By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »
By Jonathan Schwartz, CEO Bullseye Strategy Have you filled out your bracket yet? As March Madness begins, basketball fans across the country are making calculated decisions to determine which teams are favored to win the NCAA Tournament. Meanwhile, at Bullseye Strategy, we’re reviewing our own “final four”: the top digital technologies. No, this didn’t involve… Read more »
By Mark Eting Bullseye Strategy Special Correspondent If you’ve ever managed a brand’s social media account and noticed how a humorous-to-the-outsider mistake corresponded with a big leap in engagements, we’ve got a barstool reserved for you. Being the laughing stock of the Internet is not the kind of engagement rate spike most marketers covet…most of… Read more »
By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »
As busy consumers, we spend a large amount of time daily on our mobile devices, smart phones, and tablets. We no longer have to step foot into our bank, mall, or grocery store thanks to these digital advances. With apps such as Chase mobile check deposit, Amazon mobile, and Peapod mobile we are able to… Read more »