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Our Case Studies

Digital Media Planning & Buying


Carroll Hall Shelby was an American automotive designer, racing driver, and entrepreneur. Shelby is best known for his involvement with the AC Cobra and Mustang (later known as Shelby Mustangs) for Ford Motor Company. The Shelby Store is the official online store where consumers can purchase “everything Shelby” from the ordinary products (ex:t-shirts, hats, diecasts) to merchandise that cannot be found anywhere else.

Ari Kopmar

Founder and CEO

“Bullseye guided Shelby through our digital strategy, use of best practices, and the execution of multiple initiatives. Bullseye enables us to grow our digital presence exponentially and generate a consistent double-digit return on our digital marketing spend. Bullseye's ability to analyze and intercept data, work within strict budget parameters, and follow-through with execution was paramount to our success.“

Carroll Shelby wanted to grow online revenue, increase engagement with a new younger audience, and increase overall traffic to the Carroll Shelby Store website.

Analyzed Shelby’s Google analytics, Shelby’s store data

Identified areas of opportunity

Identified media channels that would produce high return on ad spend (ROAS)

30% increase in revenue

33% increase in transactions

57% increase in ROAS

38% decrease in cost per transaction

6:1 ROAS

Key Tactics Implemented

  • Social Media Advertising
  • Paid Search Marketing
  • Retargeting


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