Carroll Hall Shelby was an American automotive designer, racing driver, and entrepreneur. Shelby is best known for his involvement with the AC Cobra and Mustang (later known as Shelby Mustangs) for Ford Motor Company. The Shelby Store is the official online store where consumers can purchase “everything Shelby” from the ordinary products (ex:t-shirts, hats, diecasts) to merchandise that cannot be found anywhere else.
Our Case Studies
Digital Media Planning & Buying


Ari Kopmar
Founder and CEO
“Bullseye guided Shelby through our digital strategy, use of best practices, and the execution of multiple initiatives. Bullseye enables us to grow our digital presence exponentially and generate a consistent double-digit return on our digital marketing spend. Bullseye's ability to analyze and intercept data, work within strict budget parameters, and follow-through with execution was paramount to our success.“Carroll Shelby wanted to grow revenue generated via the digital, increase engagement with a new younger audience, and increase overall traffic to the Carroll Shelby Store website.
Analyzed Shelby’s Google analytics, Shelby’s store data
Identified areas of opportunity
Identified media channels that would produce high return on ad spend (ROAS)
30% increase in revenue
33% increase in transactions
57% increase in ROAS
38% decrease in cost per transaction
6:1 ROAS
Key Tactics Implemented
- Social Media Advertising
- Paid Search Marketing
- Retargeting

CREATIVE ASSET DEVELOPMENT
Ready for a change?
Good, because we’re ready to help. We’ll not only create an efficient digital marketing strategy, but we’ll execute and refine it to continuously grow your business.
