5 New Year’s Resolutions for Digital Marketers
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see we’re running races, mastering deadlifts and participating in other athletic antics. But like most marketers, we’ve also focused on making smarter decisions for our campaigns to help our clients ascend to higher levels of success. This is true whether the goal is increased store traffic, better brand awareness or making those marketing dollars stretch further. Here are 5 areas for improvement we’re focused on in 2019. Bullseye Strategy President Maria Harrison & CEO Jonathan Schwartz
1. Market to the Right People.It’s now easier than ever to find your customers online. We’re committed to speaking to them specifically, with relevant messaging that will drive action, whether that’s a click to learn more, a purchase, or improved brand awareness. Here’s how that works across different digital channels: Social Media Facebook, Instagram, Twitter, LinkedIn, and Pinterest identify an advertiser’s audience via user information provided directly–in user bios or interests listed–or indirectly, with keywords, hashtags used and conversations users participate in. Our strategists can target these users with customized content. This is important whether you’re targeting content about an event, retail, or business services. In fact, a recent Forrester study sponsored by Hootsuite found the following benefits when B2B companies targeted business decision makers on social media:
- Brands were top of mind.
- Better brand reputation.
- When the brand shared thought leadership content that was relevant to the user, it was more likely to be shared, amplifying the brand to the user’s followers.