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Tag: ppc

The Do's and Don'ts of search engine marketing copy

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...