Google’s Decision to Keep Cookies in Chrome: What It Means for Consumers and Marketers
Google Backtracks on Cookie Deprecation If you work in digital marketing and advertising, unless you live under a rock or are buried in the never-ending breaking news cycle of political drama in our country, you most certainly were prepared to do a backflip when Google announced earlier this week that it will no longer proceed […]
Bullseye Buzz: Your Privacy, Your Stories, Your B2B Marketing Plans
Google app-tracking privacy, Instagram stories, and B2B marketing trends are all changing, and they’re likely to affect your 2021 Digital Marketing Plans.
Bullseye Buzz: Google, Pinterest Make Beneficial eCommerce Changes
As eCommerce continues its trajectory in 2021, both Google and Pinterest are addressing changes that help brands, products, and marketers to sell products.
Bullseye Buzz: YouTube Shop, Instagram Likes, Google Console Reporting
YouTube tests eCommerce functionality, Instagram tests adding back like-counts, and Google Search Console Coverage Report is now more in-depth than ever.
Bullseye Buzz: Ring In The New Year With These New Google Features
Google rings in 2021 with several beneficial changes for digital marketers, including question hubs, short-form video, & augmented reality for shopping ads.
Bullseye Buzz: Instagram All Stories and Google Thumbnails
By Mark Eting Bullseye Strategy Special Correspondent We hope you had a wonderful July 4th/Independence Day long weekend. We were busy watching the news ticker to bring you the latest news from the world of Digital Marketing, and you’ll be glad we did. We have some real blockbusters, firecrackers, and bottle rockets to share with […]
Bullseye Buzz: Google Keen on Pinterest, Instagram Eyes Consumers
By Mark Eting Bullseye Strategy Special Correspondent It’s officially Summer now. And while the dog-days are upon us, here at the Bullseye Buzz we’ve had to keep our cat-like digital marketing reflexes as sharpened as our claws. There is big news this week, so let’s dive right in. Google Continues to Stick It to Pinterest […]
Bullseye Buzz: Google Heats Up Video Ads, Chills Targeting Options
By Mark Eting Bullseye Strategy Special Correspondent Summer officially begins on Saturday. And like an ice cream cone on a hot summer day, this edition of the Bullzeye Buzz is so hot it’s melting. So grab a whole handful of napkins and read it fast, or you’ll be sorry you added all those sprinkles. Google […]
Bullseye Buzz: YouTube Search, Core Web Vitals, & Instagram IGTV Ads
By Mark Eting Bullseye Strategy Special Correspondent It’s June, summer is officially around the corner, and the weather is getting hotter. With that in mind, things heated up in the last few days for digital marketing news, and we’ve got the inside scoop that’s hot-off-the-presses. So put on your digital sunscreen, shades, and flip-flops, because […]
Bullseye Buzz: More Google Update Review and Facebook Adds Some Fun
This week in the Bullseye Buzz we have more news about the May 2020 Google update, new Facebook avatars, and what is going on with Giphy. Check it out!