Bullseye Buzz: Bye, UpFronts. Hi, NewFronts!

Posted by & filed under connected TV, digital advertising, Digital Marketing News Roundup, ecommerce, mobile, mobile advertising, Social Video, Video, YouTube.

newfronts

By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »

Bullseye Buzz: What You Don’t Know WILL Hurt You

Posted by & filed under Digital Marketing News Roundup, Google, mobile, Pinterest, search engine optimization, SEO, small business, YouTube.

what you don't know can hurt you

By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »

Bullseye Buzz: GenZ Rolls Eyes at Celebrities | Coachella Debuts Amazon Pop-Up

Posted by & filed under demographics, Digital Marketing News Roundup, Google, mobile, multichannel marketing.

GenZ eyeroll

By Mark Eting Bullseye Strategy Special Correspondent This week in digital marketing news, the parents, aunts, and uncles of Generation Z shoppers at our agency hugged each other with relief, exclaiming, “It’s not just us??” when we learned that this age group rolls its eyes not only at authorities but at celebrities, too. A new… Read more »

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

Posted by & filed under Bullseye Strategy, dgital marketing, Digital Marketing News Roundup, geotargeting, Google, mobile, mobile advertising, mobile marketing, search engine optimization, SEO, social media trends, Twitter.

marketing curveballs

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »

Bullseye Buzz: Digital Marketing Predictions for 2019

Posted by & filed under Ad targeting, brand awareness, Bullseye Strategy, content marketing, dgital marketing, Digital Marketing News Roundup, digital marketing trends, display advertising, ecommerce, Google, influencers, mobile, mobile marketing, mobile website, search engine.

2019 digital marketing predictions

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year!¬†It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019¬†digital marketing landscape. Here… Read more »

Put Your Money Where Your Mobile Is

Posted by & filed under digital marketing, mobile, mobile advertising, mobile marketing, mobile website, QR codes, social platforms.

As busy consumers, we spend a large amount of time daily on our mobile devices, smart phones, and tablets. We no longer have to step foot into our bank, mall, or grocery store thanks to these digital advances. With apps such as Chase mobile check deposit, Amazon mobile, and Peapod mobile we are able to… Read more »