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Our Case Studies

Search Engine Optimization

Real Estate

The Corcoran Group (www.corcoran.com) is New York’s premier real estate brokerage, specializing in homes for sale or rent in Manhattan, Brooklyn, The Hamptons, and Palm Beach until 2020. In 2020, Corcoran launched a national presence and can now be found everywhere from NYC to San Francisco, Chicago, and beyond. Bullseye Strategy has been Corcoran’s digital agency of record for over 6 years, supporting them in paid digital media and search engine optimization (SEO) throughout that time.

Lindsay Rapoport

Vice President Digital Marketing, The Corcoran Group

“With Bullseye’s SEO expertise, we’ve been able to identify and fix both technical and content-related issues that have limited our ability to rank higher on Google. Bullseye set the strategy and then worked through the tactical plan with us to achieve outstanding results. Our agents are receiving excellent feedback from clients and more leads as a result of the SEO work Bullseye has done with us.”

Organic keyword growth had been slowing over the past few years.

Lack of a keyword strategy slowed discoverability of the brand via Google to new visitors.

Our goal: increase relevant keyword rankings and the percentage of new organic visits

Reviewed competitor’s rankings, all of Corcoran’s content available across the web, and reviewed the technical set-up of the Corcoran website.

Analyzed all backlinks to corcoran.com relevant keywords.

31% increase in number of keywords ranking

20% increase in number of keywords ranking on page 1

12% increase in new organic site visits

Increases in both page 1 and page 2 keyword rankings

Key Tactics Implemented

  • Commercially Viable Keyword Strategy
  • White Hat Anchor Text Backlink Strategy and Implementation
  • New Optimized Content Additions
  • Technical Site Optimizations

Sample Corcoran Rankings

Corcoran1
Corcoran2

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