By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »
By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to… Read more »
By Mark Eting Bullseye Strategy Special Correspondent You know what they say about the word “assume”: don’t. This is especially true if you’re responsible for your company’s bottom line. At risk: local businesses who think simply having a website with up-to-date contact info is enough for them to be found online, marketers shying away from… Read more »
By Mark Eting Bullseye Strategy Special Correspondent If you’re a digital marketing news junkie like I am, this week has delivered. Facebook has launched an act of desperation to appeal to younger audiences who currently only use the platform to communicate with their elderly (aka Millennial and Gen Z) relatives. (If at all). Google has… Read more »
By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see… Read more »
By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google… Read more »
“You can’t build a great building on a weak foundation. “ Gordon B. Hinckley It’s amazing how often quotes about construction fit marketing too. But if you’re like many, you’re thinking your website (or website code) is the foundation of your online presence. However, there’s a deeper foundation that is now the rock on which… Read more »
Search engine optimization (SEO) is broken down into on-page and off-page optimization tactics to gain higher search engine rankings for your website. We always focus on white-hat SEO that follows the best current practices and tactics. In this post, we’ll showcase 5 on-page SEO do’s and don’ts. In a future post, we’ll talk about… Read more »
I’m fresh off a trip to the Big Apple and meetings with several of our esteemed clients. Despite healthy corporate digital marketing budgets, and savvy digital marketers, I’m dismayed by the seemingly never-ending conversation about website redesigns not being SEO friendly. Everyone…you need an SEO web design that is going to help you get… Read more »
Last week, Google issued a warning to those who repeatedly use black-hat tactics to improve search engine rankings. Basically, if you’re violating Google’s webmaster guidelines, Google has threatened to manually demote your site — or worse — remove it from search rankings altogether. Want to stay in Google’s good graces? It might be time to… Read more »
