Big Thinkers Building REAL Results. Bullseye.
Our senior level team brings you decades of expertise — we’re digital marketers, seasoned executives, business developers and strategic partnership architects.Combining client-side leadership with creative agency juices, we are well-positioned to work in small, fast-growth start-up environments as well as large matrix orginizations with multiple stakeholders.There’s a lot more we do that we’d love to discuss and we look forward to sharing more details during our next conversation! In the meantime, please meet our senior team:
Jonathan Schwartz: CEO & Founder
Jonathan Schwartz is co-founder and CEO of Bullseye Strategy, a digital marketing and communications agency in Fort Lauderdale, Florida, where he oversees business development, client management, and the overall strategic direction of the firm. Schwartz and partner, Maria Harrison, founded Bullseye in 2009 out of a passion to help companies embrace emerging technologies and leverage the power of the Internet to speed business growth. Since that time, the firm has experienced tremendous growth based on its strategic and results-driven approach to digital strategy and Internet marketing. The agency is focused on customer acquisition and loyalty and has worked with a diverse set of companies from industries such as entertainment, technology, media, real estate services, home services, hospitality, and more.
Schwartz is a digital industry veteran with extensive experience in online media and partner marketing. He has successfully negotiated multi-million dollar partnerships with a range of high profile companies like Google, eBay, AOL, the NFL, and others. Prior to Bullseye, Schwartz served as vice president of business development and strategy at ContentNow, where he successfully negotiated agreements with media and e-commerce companies. He also worked at Interval International, a former subsidiary of Barry Diller’s IAC/InterActiveCorp, where he managed multi-million dollar budgets and oversaw the launch of several new products. Prior to Interval, Schwartz spent five years at CBS SportsLine.com, where he was a key member of the company’s business development team and responsible for the initial launch of the groundbreaking March Madness on Demand live streaming franchise. He transitioned to digital marketing from law, when he served as an attorney at a boutique law firm in New York.
Schwartz holds a J.D. from Brooklyn Law School and a bachelor’s degree in political science from SUNY Binghamton. Schwartz is a sports enthusiast who lives out his hoop dreams both on the court and off, where he plays regularly and has coached both his son and daughter’s basketball teams.
Maria Harrison: President & Founder
Maria is a digital marketing veteran with experience in both business-to-business and business-to-consumer markets. As President of Bullseye Strategy, Maria oversees new business development, digital marketing strategy, account planning and account management, resource planning, client relations, community outreach and general operations.
Prior to co-founding Bullseye Strategy, Maria served as the Vice President of Marketing for interactive marketing training firm, Laredo Group. She was Director of Online Marketing for Interval International, an IACI company, and Global Partners Group, a financial securities trading firm. She founded and ran Key Promotions, which specialized in SEM and media planning / buying. In 2008, the University of San Francisco engaged Maria to develop their premier digital marketing certificate program. Tasked with both developing the University’s overarching curriculum and facilitating online instructional sessions, the program launched in 2009 and since then, hundreds of students have taken her introductory and advanced digital marketing courses.
Maria continues to shape South Florida’s interactive community, as well as national industry education. She was founding member, then president, of the South Florida Interactive Marketing Association (SFIMA). SFIMA, the primary interactive voice in South Florida, dedicates itself to educational excellence and expertise in digital marketing. Maria remains as association board member and advisor. She is a sought-after speaker and thought leader at MediaPost OMMA and Insider Summit events, Online Marketing Summit, WEMedia, Direct Marketing Association (DMA), Webmaster World’s Pubcon, and other national conferences.
Over the years, Maria has continuously sought ways to give back to the community both personally and through Bullseye. Maria has been a supporter of The Light the Night Foundation for Leukemia, the Fort Lauderdale Junior League, and in 2014 was named 1 of 100 Outstanding Women by the Boys and Girls Club of Broward County for leadership and influence in the community.
Maria regularly volunteers as a YMCA basketball youth coach in Hollywood, FL, has partnered with area parents to successfully bring advanced diploma programs to local public high schools, and is an active member of the PTSA at her children’s school.
Maria earned her Bachelor of Arts degree from Rhode Island College. When she is not working, Maria enjoys spending time with her family, exercising and relaxing on Florida’s beautiful beaches.
Matt Bray: VP of Digital Strategy
Matt Bray is a marketing executive and communication strategist with deep experience across digital and print media, publishing and brand development.
As Corporate Director of Marketing for Worth International Media Group, Matt spearheaded marketing direction for two proprietary travel trade brands (Recommend and Prevue), as well as the custom media division, including brand strategy, audience development, product development, content marketing, content channel development and social media.
As Senior Account Executive for CKR Interactive, he led advertising and marketing strategy for two healthcare clients with advertising budgets near $1 million. He also served in other account executive roles, as well as Student Affairs Officer at Columbia Business School’s Executive MBA program.
In addition to his deep digital, marketing and publishing experience, Matt brings a unique understanding into another critical aspect of marketing: storytelling strategy. He began his career in theater, with a Bachelor’s in Radio and Television from George Washington University and spent several years handling marketing, sales, budgeting and creative leadership responsibilities for eight off-Broadway productions, as Artistic Director for New York’s Praxis Theatre Project.
Matt earned his Master’s Degree in Strategic Communications from Columbia University. He is also a spicy food nut and the founder of PepperScale, one of the world’s largest spicy food websites.