Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more At the SMX advanced keynote, Google’s Gary Illyes spoke about a few hot pressing issues circulating in the SEO world. Google no longer uses authorship and they have fully committed to this statement since it was officially killed off almost two years ...
Biggest Google Paid Search Changes in 10 Years! The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013. And ...
5 On-Page SEO Do’s: #1 Write High-Quality, Keyword-Driven Content Relevant, well-written SEO content has always attracted high search engine rankings. Successful SEO strategies include the identification and strategic placement of targeted keywords, secondary keywords and related keywords. The latest trend is to employ the actual conversational queries that are used by web surfers ...
Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...
[br] 1. Do the services offered by the digital marketing agency align with your goals? Sit down and ask the prospective digital marketing company how they plan to meet your specific goals. If they don’t address specific plans to meet these particular goals, be wary that they are trying to sell you a cookie-cutter solution ...
Google to crawl. So, when the redesign conversation comes up at your office, be sure to have a category for SEO web design and an SEO expert at the table. SEO, or search engine optimization, isn’t just a means of tailoring your written content to include the keywords you think people are searching for. It’s ...
trends in digital media marketing. Just imagine the endless opportunities in terms of advertising your brand to an already established subscriber base. Now you may ask yourself if it’s worth the investment and time to Live Stream, but let’s put it in the perspective of the consumer. In today’s ever-evolving commercial world, consumers are in ...
President of Bullseye Strategy, was awarded the coveted Orange Bowl Committee (OBC) Rookie of the Year Award, for her outstanding service in the community as part of the OBC. The OBC is responsible for putting on the college football bowl game, played annually since 1935, that pits two of the nation’s top teams against ...
Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right – mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on mobile. Follow the money! So let’s get right to ...
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