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Google Performance Summit 2016

Google Performance Summit Summary 2016

Biggest Google Paid Search Changes in 10 Years!   The biggest changes to Google AdWords in 10 years are set to launch over the next several months. These changes are easily some of the biggest changes Google has made to AdWords since they launched the Quality Score in 2005 and Enhanced Campaigns in 2013. And ...
On-page SEO

5 Do's and Don'ts of On-Page SEO

5 On-Page SEO Do’s:   #1 Write High-Quality, Keyword-Driven Content   Relevant, well-written SEO content has always attracted high search engine rankings. Successful SEO strategies include the identification and strategic placement of targeted keywords, secondary keywords and related keywords. The latest trend is to employ the actual conversational queries that are used by web surfers ...
The Do's and Don'ts of search engine marketing copy

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...
Choosing a digital marketing agency

4 Tips For Choosing a Digital Marketing Agency

[br] 1. Do the services offered by the digital marketing agency align with your goals?   Sit down and ask the prospective digital marketing company how they plan to meet your specific goals. If they don’t address specific plans to meet these particular goals, be wary that they are trying to sell you a cookie-cutter solution ...
Periscope live streaming

YouTube Connect: The Next Live Streaming Juggernaut

trends in digital media marketing. Just imagine the endless opportunities in terms of advertising your brand to an already established subscriber base. Now you may ask yourself if it’s worth the investment and time to Live Stream, but let’s put it in the perspective of the consumer. In today’s ever-evolving commercial world, consumers are in ...

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