By Mark Eting Bullseye Strategy Special Correspondent Once upon a time, people watched broadcast TV, and UpFronts, the seasonal gathering of advertisers and TV network execs to divvy up commercial air time, was an incredibly important event. (Isn’t that quaint, almost like a tea party or a rotary-dial phone?) Today, of course, viewers take a… Read more »
Posts Categorized: Social Video
Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.
1,300,000,000. That’s the total number of people that use YouTube…every day. It’s safe to say that YouTube owns the realm of user generated media. Over the past few months though, you may have heard a trend for the term Live Streaming take the wheel when it comes to getting content out to your social… Read more »
Videos increase people’s understanding of your product or service by 74%, according to Digital Sherpa. It’s only natural that Facebook is rolling out “recommended videos” within the mobile newsfeed. Facebook’s recommended videos is not like YouTube’s related videos section. Instead, after viewing a video on Facebook, you’ll see related videos from both your friends and… Read more »
Just like everything else, video was “just a fad” to some marketers. Well, as AllTwitter.com put it, “Video is the new black when it comes to social media.” Because video is all the social media rage, VideoExplainers created an infographic to showcase the importance of video in the social savvy world. Here are some quick… Read more »