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Track Your Personal Network to Grow Your Business

Over the course of the last decade, there have been a great number of websites that purport to help you track your professional network and, in turn, grow your business, but none has been more valuable than LinkedIn. That’s not to say that there aren’t other valuable products out there. One product that I have been ...

New in Google Mobile Search: Flash Websites, You Have Been Warned

Google has taken what may be the final shot at the bow of Adobe Flash by issuing “Flash” warnings in Google mobile search.  Remember when most restaurant, bar, and brand websites were built in Adobe Flash? Thankfully, the decidedly more mobile-friendly HTML5 has taken over as the design language of choice. There are Flash websites ...

The Twitter Redesign: Three Musts for Your Social Media Marketing Strategy

It’s beginning to look a lot like Facebook, everywhere you go. Earlier this month, Twitter announced a redesign of user profiles and they look quite familiar. Twitter is calling their new design an easier and more fun way to express yourself – or your brand – through the web profile, and it is now available ...

Write a Better Blog Post

When reading a blog post, people often make a decision in the first few sentences whether they want to continue reading or not. According to Smartbrief, the average online consumer has an attention span of eight seconds — a second less than a goldfish. We realize that cutting through all the noise to grab your ...

The Always On Customer – Digital Trends 2014

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because ...

Twitter Custom Timelines

Purpose Twitter announced a new feature, custom timelines. Initially, the feature will be available for Tweetdeck Web, Chrome and PC, with the Mac update to follow. This move comes at an interesting time because Twitter phased out the mobile and desktop versions of Tweetdeck a few months ago; this may lead users to believe the ...

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