As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
YouTube Connect: The Next Live Streaming Juggernaut
trends in digital media marketing. Just imagine the endless opportunities in terms of advertising your brand to an already established subscriber base. Now you may ask yourself if it’s worth the investment and time to Live Stream, but let’s put it in the perspective of the consumer. In today’s ever-evolving commercial world, consumers are in control of the brand and want transparency with everything they purchase. Live streaming a function or process within your business fills that void and helps your brand stand out from the crowd. Companies should view live streaming as a way to establish an unbreakable connection with their consumer base rather than trying to hard sell them on a certain product. A perfect example of a company that has successfully taken the approach of establishing connections with their customers is Virgin Atlantic. Something as simple as Richard Branson taking to social media to ask if they should keep their shiny salt & pepper shakers or switch to cheap ones makes the consumer feel involved with the company (they complied and stayed with their shiny ones). The good thing about live streaming on like YouTube Connect is that you aren’t constrained to one or two demographics as the age range varies; especially on Facebook and YouTube. This gives companies the ability to create strategies that will not only establish a long lasting relationship with consumers but grow their subscriber base. Just take into account the YouTuber PewDiePie – he doesn’t have 43 million subscribers because he uploads his video gaming experience, but because he’s able to connect with his fan base in a variety of ways. Have you started experimenting with Live Streaming? In what creative ways have you used it to promote your business?]]>