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Category: PPC

The pandemic has accelerated eCommerce by 5 years. As a result, marketers are seeking effective PPC strategies for 2022.

Sustainable and Effective Ecommerce PPC Strategies to Implement

When it comes to advertising for an eCommerce brand, PPC marketing has developed a long-standing reputation as one of the most highly effective methods. From Google shopping campaigns to Facebook ads, eCommerce PPC has become a reliable source of consistent, near-immediate results that can draw in high-quality leads. In 2020, PPC was ranked as one ...
The Do's and Don'ts of search engine marketing copy

3 Do’s and Don'ts of Effective Search Engine Marketing Copy

Search Engine Marketing Copy Do’s [br] 1) Tailor Ad Text According to the Device   Google AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always ...