As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
Google Makes Major Change to AdWords Ads Layout for Desktop Search
Google mobile search which is even more limited with just two paid ads above the fold. Say what? That’s right – mobile search is now informing desktop search. Because of the limited ad spots on a mobile device, most digital advertisers were seeing higher CPCs on mobile. Follow the money! So let’s get right to the point here.
Why Google’s change to no right sidebar ads is important and what does it mean for marketers?
This is a game changer. Adwords beginners beware. The real estate on the first page of Google’s search results is arguably the most sought after advertising space available for sale on the web. There is now less real estate available for sale on desktop search which will increase the costs per click marketers have to pay for their ad to be shown in prime positions above the fold. That’s why it’s important. Believe me, Google is counting on it. This shift is not happening based on the premise that it creates a better user experience (though this may ultimately be true); rather, it is driven by purely commercial reasons.Old AdWords Layout

New AdWords Layout
