As our Senior Account Manager, Natasha draws on over eight years of account and project management experience to lead our account team in providing exceptional service and work to a diverse roster of clients in all areas of digital marketing. She began her career working in Los Angeles at William Morris Endeavor, where she spent several years learning the entertainment industry and growing her account and project management skills. Upon returning to her hometown in South Florida, she began working in marketing and advertising as an Account Executive at Zimmerman, notably working on the Save-a-Lot and Lumber Liquidators national accounts.
Natasha provides daily hands-on service to clients both large and small, offering timely, creative solutions to meet their digital marketing needs. Natasha’s attention to detail, client service, and digital marketing knowledge allows her to excel and lead the team in client collaborations to create relevant and impactful digital marketing campaigns.
Natasha is a graduate of Penn State University, and in her free time, she loves spending time with friends and family, staying active, and soaking in the sun.
3 Do’s and Don'ts of Effective Search Engine Marketing Copy
Search Engine Marketing Copy Do’s
[br] 1) Tailor Ad Text According to the DeviceGoogle AdWords allows you to target ads to PCs or mobile devices, and the text that you use should be different for both. You’re allowed a heading and up to two lines of copy, but the second line doesn’t always display correctly on small screens. Tighten up your ads for mobile users, and test the final versions on multiple screen sizes to ensure that none of your message is lost.
[br] 2) Create a Sense of Urgency[br] Potential customers are going to scroll right past your PPC ads unless you give them a good reason to click. Make your offer as compelling as possible, and direct the link to a landing experience where visitors can take an immediate action to either transact with you or become a lead. Most importantly, ensure that you have a strong call to action that entices the user to click now. Action words such as “get”, “try”, “buy” are all action words. These can also be combined with offers. Here are a few examples of calls to action you can consider testing:
- Get It Now
- Try It Free
- Buy Now
- Save Now
- Go Now
- Contact Us Now
- Call Now