If you’ve been watching the news lately, you know that something’s going on over at Twitter. From top-secret projects to CEO shakeups, Twitter is making changes and making them fast. Why are they doing it? To get more advertising dollars and more users of course. After all, they’re involved in an epic social media battle ...
Billions of New Opportunities Let it be known — Twitter doesn’t just want to increase its audience, it wants to “build the largest digital audience in the world.” Skeptical? Well, Twitter says that 185 billion tweet impressions were made outside of its website in the 3rd quarter of last year — mostly on apps and ...
Why is doing a PPC audit of my Google AdWords or Bing account important? You want to make sure that you are doing all of the right things in your PPC advertising. One small setting can make a huge difference in whether your campaign is a success or a failure. Plus, it seems ...
viewability, you know that this is a hot topic in the digital advertising industry. As a follow-up to that post, let’s talk about the infographic Google just released last week “5 Factors of Viewability”. Google has been in the forefront of the viewability movement, adding Active View, the ability to buy based on viewability, to ...
Facebook reporting is getting more robust every day. Recently they launched a new feature that allows marketers to track cross-device campaign performance. The beauty of this feature is now you can track the power of mobile. Consumers use various devices throughout the day to communicate, and it often takes multiple interactions with a brand before ...
Facebook is gradually rolling out the new format. Throughout the process, both formats will continue to be supported on Facebook until the transition is complete. While most advertisers have started to see the change, the full scale rollout to the new look will happen later this year. Do you think the new look of Facebook ...
Do you have questions on how this could affect your next campaign? Let us know. Anita Larsen, Client Strategist ]]>
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