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Category: dgital marketing

Sharpen your marketing in 2019

5 New Year’s Resolutions for Digital Marketers

By Jonathan Schwartz, CEO, Bullseye Strategy The collective spirit of self-improvement makes the New Year a good time to line up an action plan for success, whether it’s a personal goal or a business goal. At Bullseye Strategy, we’ve definitely got fitness on our minds; if you’ve seen us on Instagram this month, you’ll see ...
marketing curveballs

Bullseye Buzz: Curveballs from Twitter, Mobile Carriers & Google

By Mark Eting Bullseye Strategy Special Correspondent You’d better duck or grab a glove if you’re in digital marketing, because this week is all about the curveball. We have big news from Twitter about their new beta app. Mobile carriers including AT&T are pulling out the proverbial data location rug from underneath us. Meanwhile, Google ...
influencer marketing myths

5 Myths about Influencer Marketing

By Jorie Mark, Senior Director of Content Strategy It’s difficult to scroll through Instagram without seeing dozens of #sponsored posts, usually by photogenic influencers cleverly posing with the products they represent.  Yogurt, lipstick, mobile phone chargers, baby wipes, tooth-whitening trays–they make it all look glamorous. Considering that 75% of marketers report having worked with influencers ...
Choosing a digital marketing agency

4 Tips For Choosing a Digital Marketing Agency

[br] 1. Do the services offered by the digital marketing agency align with your goals?   Sit down and ask the prospective digital marketing company how they plan to meet your specific goals. If they don’t address specific plans to meet these particular goals, be wary that they are trying to sell you a cookie-cutter solution ...