Law Firm Marketing: Learn the Tricks and Avoid the Traps for a Solid Digital Presence

Posted by & filed under B2B marketing, content marketing, customers, Google, reputation management, search engines, SEO.

lawyer marketing tips

By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day… Read more »

Bullseye Buzz: Coachella Influencer Stunt | Yoast’s Whoah Moment

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, SEO.

Coachella influencers

By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to… Read more »

Bullseye Buzz: 2018 eCommerce Growth, 2019 LinkedIn News & 2020 Influencer Predictions

Posted by & filed under B2B marketing, Digital Marketing News Roundup, influencers, LinkedIn, mobile marketing, Social Media.

The past, present and future of digital marketing

By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking… Read more »

The Always On Customer – Digital Trends 2014

Posted by & filed under B2B marketing, digital marketing, digital trends, hotel marketing, integrated marketing, interactive marketing, mobile marketing, multichannel marketing, omnichannel, software marketing.

Digital Trends for the Always On Customer 2014 Recently, I keynoted at a marketing summit for Ultimate Software, a Fortune 100 Best Company to Work for winner. At Ultimate, their focus is always on people – whether employees, customers, or prospective customers. As a B2B human capital management technology company, they thrive and grow because… Read more »

Facebook for B2B Marketers

Posted by & filed under B2B, B2B marketing, B2B social media, business to business, business to business marketing, content marketing, Facebook, Social Media, though leadership marketing.

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook… Read more »