The marketing funnel is a well-established framework that breaks down a potential customer’s journey from awareness to purchase. Understanding the different stages of the funnel is crucial for developing a targeted and effective marketing strategy. The three stages of the marketing funnel are Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom ...
Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology ...
Remember when ‘search engine optimization’ meant searching, downloading, and correlating data from hundreds of sources across the internet, all by hand? While today’s marketers continue to comb through extensive data, the more mundane aspects of optimization have been significantly simplified through artificial intelligence for SEO, better known as AI SEO. AI SEO refers to using ...
When it comes to full-funnel marketing, the multiple stages of the consumer journey can be simplified into three tiers: the top, middle, and bottom of the funnel. While all play an integral role in encouraging a conversion, the bottom-of-the-funnel marketing — better known as BOFU marketing — will accumulate leads and accelerate the timeline to ...
The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative ...
Most B2B SaaS companies are not surprised to learn that nearly 90% of B2B buyers will gather information about a potential purchase through the internet.1 Yet, many B2B SaaS companies are shocked to realize the pivotal role search engines will play in the purchase process. The average B2B buyer will conduct at least a dozen ...
Bullseye | September 2021 Take a look at the critical elements of a B2B brand strategy and how they factor into your sales. If you operate a B2B business and are still under the impression that brand identity is a strategy reserved only for B2C companies, you might be in for a surprise. With more ...
By Jonathan Schwartz, CEOBullseye Strategy How do people find a good lawyer these days? While personal referrals are still common – and often the strongest leads – law firms would be remiss to rely solely on the “I know a guy” tactic to drive business. Considering that the average adult spends 6.3 hours per day ...
By Mark Eting Bullseye Strategy Special Correspondent It’s been one of those weeks where celebrity-designed shoes are air-dropped into Coachella goers’ phones, thought leaders are officially the cool kids of social media, and a WordPress plug-in has upgraded its game so significantly that SEO nerds like ourselves everywhere are conga-lining around our offices. Welcome to ...
By Mark Eting Bullseye Strategy Special Correspondent This week, we have been visited by the ghosts of Digital Marketing Past, Present, and Future with news about the ripple effect last year’s holiday shopping has had on e-commerce, some breaking news from LinkedIn that should change the way this channel is used in 2019, and a shocking ...
