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Category: B2B

Search bar over an office setup and computer looking for information on Facebook Ads

How to Leverage Facebook Ads for eCommerce to Drive Conversions

With nearly 3 billion monthly active users, Facebook has become a primary pillar in eCommerce advertising.1 Facebook is the world’s most populous social network with the highest potential ad reach. Facebook ads for eCommerce have the potential to reach a whopping 2.08 billion people around the globe and 62.6% of Americans aged 13 and up.2 ...
Business professional giving a b2b saas marketing strategy presentation to colleagues.

How to Use a B2B SaaS Marketing Agency to Increase Your Profits

The average B2B SaaS company will allocate 92% of its first year’s revenue to customer acquisition.1 This amount translates to spending nearly 11 months of a business’s first year on customer acquisition costs alone. While some may consider sky-high customer acquisition costs as an inevitable aspect of B2B SaaS marketing, others search for an alternative ...
An effective B2B strategy can help you understand your customer and increase sales.

Increase Your Sales with a Proven B2B Brand Strategy

Bullseye | September 2021 Take a look at the critical elements of a B2B brand strategy and how they factor into your sales. If you operate a B2B business and are still under the impression that brand identity is a strategy reserved only for B2C companies, you might be in for a surprise. With more ...

Facebook for B2B Marketers

It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook ...