Traffic related to the Microsoft Bing search engine and the new Bing chatbot has more than doubled in the past year, but many marketers and business owners are still a bit wary of the latest iteration of AI-powered search. After all, what is Microsoft Bing, and how does it work? What are the benefits of ...
A new era of Bing capabilities is here, and everyone is taking notice. The search engine, which is powered by Microsoft and partners with Microsoft Advertising, has now been turbocharged with a next-level iteration of OpenAI’s ChatGPT technology. Users can expect the new Bing ChatGPT integration to explode onto the search engine and Microsoft’s web ...
Is it possible for a robot to generate content on your behalf? At first glance, the idea of content marketing powered by artificial intelligence (AI) may appear to be a notion from a science fiction novel. Nevertheless, AI content writing is a well-established marketing concept transcending futuristic terminology. Once perceived as an innovation trailblazer, technology ...
Remember when ‘search engine optimization’ meant searching, downloading, and correlating data from hundreds of sources across the internet, all by hand? While today’s marketers continue to comb through extensive data, the more mundane aspects of optimization have been significantly simplified through artificial intelligence for SEO, better known as AI SEO. AI SEO refers to using ...
The pervasive nature of artificial intelligence (AI) in digital marketing has reached such an extent that marketers may inadvertently encounter it without even being cognizant of its presence. From chatbots and personalized product recommendations to ‘people also ask’ results on search engines, artificial intelligence — and AI advertising — are ubiquitous in our everyday lives. ...