Between an unusual video strategy by Adobe, Instagram’s quizzes and Shopify’s upgrades, it’s been a thought-provoking week.
Posts Categorized: brand awareness
By Mark Eting Bullseye Strategy Special Correspondent Welcome to a Valentine’s Day-themed edition of the Bullseye Buzz, where we dish about the digital marketing news everyone’s buzzing about. Conveniently this week, we were dashing out emoji heart eyes like crazy on our Slack channel over some news reports about LinkedIn and Instagram, both of which… Read more »
By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here… Read more »
Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix. Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands… Read more »
5 Reasons Why Your Business Needs a Blog We all know the struggle of staying relevant on the ever changing digital stage. One way you can overcome this challenge is to give your business a Shakespearian size voice that reaches beyond your immediate scope. A Blog is a great platform to leverage to stay top-of-mind… Read more »