It’s undeniable that if you’re a B2B marketer today, you absolutely must have a LinkedIn strategy but many B2B marketers are simply missing the boat on Facebook. It’s not about Facebook vs. LinkedIn; it’s about how Facebook can be an important piece to your overall marketing strategy. Why Facebook? Giant Audience = Tremendous Reach! Facebook ...
We know what some of you are thinking … email? Is that still around? If that’s what went through your mind right now, get it out of your head. This blog post is not intended to start the old “Is Email Dead?” conversation again. Email is still a great communication tool with both customers and ...
Social is like seasons, it’s constantly changing. What you read this morning might be old news by this afternoon. As digital marketers we’re always striving to stay ahead of changes that are happening more rapidly now than ever. In this blog I’ll share five of my top Facebook tips that can increase your user engagement. ...
Social media has become a staple in most corporate digital marketing strategies. Brand awareness and customer service are often cited as two of the key drivers for adding it to the marketing mix. Social media has been an excellent platform for brands to become more than just a logo; it’s become a platform for brands ...
The rumors are true. Social media works for businesses of all sizes, can increase revenue and establish brands as thought leaders in their space. If you are thinking to yourself that you don’t have the time, lack the know-how or don’t know where to get started read the five steps below that can kick-start your ...
You could buy a cup of coffee before there was ever a Starbucks. And the only questions you had to answer were regular or decaf and small or large. Starbucks released their earnings report last week and as I read through the news, I marveled at the results as they continue to outpace all of ...
1. Integrate QR Codes Are you using QR (Quick Response) codes to promote your brand? Utilizing QR codes allow us to share relevant content with a user about our products, services and promotions, easily via mobile devices. It’s also a simple way to connect with your audience, enhance SEO, and increase your website traffic. 2. ...
Twitter Interest Based Ad Targeting Twitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted tweets to reach their followers or users similar to their following. Now Twitter is ...
5 Reasons Why Your Business Needs a Blog We all know the struggle of staying relevant on the ever changing digital stage. One way you can overcome this challenge is to give your business a Shakespearian size voice that reaches beyond your immediate scope. A Blog is a great platform to leverage to stay top-of-mind ...
5 Ways to Optimize Your Twitter Content Ultimately your goal is to become a credible source of timely, relevant information for people interested in the menu of products or services you offer. A good content mix consists of relevant posts to your industry, while remaining current. Here are a few tips to optimize your Twitter ...