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Category: email marketing

Bullseye Buzz: Shopify & Mailchimp Break Up; LinkedIn Upgrades Audiences

By Mark Eting Bullseye Strategy Special Correspondent We hate to sound like a Hollywood gossip columnist, but did you hear that Shopify and Mailchimp broke up?? It’s staggering, like when Jennifer Aniston and Ben Affleck stopped being Bennifer; unlike the undoing of Bennifer, though, this divorce has major ramifications for brands, agencies, and of course, ...

Trade Shows and Online Marketing

Before, During and Post Show Communications Plan As many of you are starting to implement your 2012 marketing plans, if you’re a business-to-business marketer, trade shows are quite possibly part of your marketing plans. One of the biggest complaints we hear from prospective clients is that they didn’t get enough traffic at their booth. Before ...