Advertising Today: How the Landscape has Changed With the New “Family TV Time”

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family TV time

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »

Bullseye Buzz: Digital Marketing Predictions for 2019

Posted by & filed under Ad targeting, brand awareness, Bullseye Strategy, content marketing, dgital marketing, Digital Marketing News Roundup, digital marketing trends, display advertising, ecommerce, Google, influencers, mobile, mobile marketing, mobile website, search engine.

2019 digital marketing predictions

By Mark Eting Bullseye Strategy Special Correspondent Happy New Year! It’s that time again…we’re dusting off our gym shoes, our juicers…and, if we’re marketers, our crystal balls. Because this is the time of year when we get to sink our teeth into so many juicy predictions for what to expect in the 2019 digital marketing landscape. Here… Read more »

Let Your Brand Take Flight On Twitter

Posted by & filed under Ad targeting, Chipotle, custom segments, retweets, tweets, Twitter.

Twitter Interest Based Ad Targeting Twitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted tweets to reach their followers or users similar to their following. Now Twitter is… Read more »