Advertising Today: How the Landscape has Changed With the New “Family TV Time”

Posted by & filed under Ad targeting, connected TV.

family TV time

By Maria Harrison, President, Bullseye Strategy We all can remember a time when our families sat down to sing the “Dallas” theme song or watch pretend politicians debate during an episode of “The West Wing.” Whether you enjoyed the daily news cycle or reserved your ritual for Thursday night’s “Must-See TV,” it was a predictable… Read more »

Let Your Brand Take Flight On Twitter

Posted by & filed under Ad targeting, Chipotle, custom segments, retweets, tweets, Twitter.

Twitter Interest Based Ad Targeting Twitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted tweets to reach their followers or users similar to their following. Now Twitter is… Read more »