Twitter Interest Based Ad Targeting
Twitter finally rolled out new interest targeted tweets last week. This new addition allows marketers to focus their reach even further by engaging with their intended users. In the past marketers were able to purchase promoted tweets to reach their followers or users similar to their following. Now Twitter is taking it one step further.
Using interest based targeting on Twitter allows marketers to specifically tailor messaging to a focused group of users increasing the likelihood of retweets, mentions and engaging followers.
Twitter has 2 types of interest targeting.
- The first is for a broader range, where you are able to target 350 interest categories ranging from Horror movies to investing in Chipotle, to Pomeranians as seen in the image below
- The second type of interest targeting is more specific. Custom segments let you reach users with similar interests to another @username’s followers. For example a home décor company in Miami can tweet their #LaborDay #sale to related users in south Florida by specifying similar @usersnames that are in the interior design field. You can create a custom audience by adding @usernames of related fields to target users with the same likes and interests.
Now available to the public, interest targeting on Twitter allows marketers to reach beyond current followers with similar interests, and target the most relevant audience for their campaign. Want more details on this new feature and how to sign up? You can read more here.
Our team at @BullseyeStrat can’t wait to use interest targeting on Twitter. Be sure to follow us on Twitter and like our page on Facebook for daily digital, social and marketing insights and trends.
How will you use this new twitterific feature?